Cyberpunk 2077’s extremely acclaimed and big enlargement, Phantom Liberty, virtually looks like its personal recreation. That’s in all probability as a result of the builders behind the enlargement spent over $60 million on creating Phantom Liberty and $21 million on advertising and marketing it, bringing the overall value of manufacturing the DLC to about half of what it value to develop all the Cyberpunk 2077 base recreation. And Cyberpunk’s prices rise much more whenever you issue within the fortune CD Projekt Purple spent simply plugging up the unique launch’s worst issues after its disastrous launch.
After launching in a reasonably terrible state in 2020, CDProjeckt Purple’s huge open-world RPG Cyberpunk 2077 has acquired quite a few updates, bug fixes, and even a preferred Netflix anime. All of this helped the futuristic RPG develop into extra common than ever. And whereas some say the sport’s core issues can’t be fastened, CDPR hasn’t given up on Cyberpunk 2077. The RPG’s solely deliberate DLC, Phantom Liberty (and the free 2.0 replace) launched on September 26 to rave critiques, and followers declaring the sport “saved.” However constructing one thing like Phantom Liberty isn’t low-cost.
On October 5, throughout an investor’s presentation, CDPR revealed the overall price range for Phantom Liberty. Its prices have been break up between zł275 million on “direct manufacturing expenditures” and one other zł95 million on “advertising and marketing marketing campaign prices.” If we do some changing, that equals out to simply about $63 million and $21 million in USD, respectively, or roughly $84 million whole.
As some extent of comparability, it reportedly value $174 million to develop Cyberpunk 2077. That quantity will get ever bigger whenever you issue within the $142 million CDPR spent on advertising and marketing the dystopian RPG. these numbers, it’s virtually spectacular how little cash CDPR spent on advertising and marketing the brand new DLC in comparison with the primary recreation.
Regardless of the way you slice it, spending practically $85 million on creating and advertising and marketing a single enlargement is wild and an indication of simply how costly recreation growth is lately. It’s additionally an amazing instance of how huge, costly video games aren’t allowed to be flops.
Cyberpunk 2077 needed to be a beloved hit, irrespective of the associated fee
One other fascinating quantity revealed through the presentation is that CDPR spent zł178 million or about $40 million USD on bringing the sport to next-gen consoles and constructing the sweeping 2.0 replace. Add that quantity to the above Phantom Liberty figures and you possibly can feasibly declare CDPR spent virtually $125 million on fixing Cyberpunk 2077’s picture and saving its repute.
Nonetheless, primarily based on how well Cyberpunk 2077 and its new expansion are selling after the replace—CDPR claims there was a “surge” of gross sales following replace 2.0—the corporate is probably going going to wind up making some huge cash off the sport. CDPR identified through the investor presentation that it’s “assured” that the DLC and its major recreation might be “huge sellers” for a very long time, pointing towards the continued gross sales of The Witcher 3 and its DLC years after launch.
With the event of the Cyberpunk 2077 sequel beginning and information of a live-action spin-off within the works, it is sensible that CDPR could be keen to take a position a lot cash into ensuring Cyberpunk 2077’s legacy amounted to greater than a failed launch and unhealthy console ports. It wanted the sport to be an enormous hit with thousands and thousands of followers. And it acquired there, even when it value some huge cash ultimately.
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