- Nordcurrent estimate that each second U.S. citizen has performed Cooking Fever throughout its previous decade
- The sport’s anniversary comes sizzling on the heels of Nordcurrent’s ongoing enlargement
Cooking Fever turns 10 this September, and with over 450 million downloads globally its creators, Nordcurrent, are taking the chance to rejoice their success and undertake just a few eye-catching promotional campaigns across the sport.
Nordcurrent estimate that each second U.S. citizen has performed the sport throughout its previous decade so somewhat than flip digital burgers the corporate are organising a real-life reenactment of Cooking Fever, with skilled cooks in Lithuania’s capital, Vilnius trying to interrupt the Guinness World File for assembling essentially the most burgers in a single minute.
The present document stands at eight burgers in a minute – certainly a quantity that Nordcurrent’s crack group of Cooking Fever-trained cooks will have the ability to beat… Video and pics coming quickly…
Sustained development in powerful instances
Cooking Fever’s anniversary comes sizzling on the heels of Nordcurrent’s ongoing enlargement. The corporate now employs over 300 workers primarily based in Vilnius.
One of many fundamental challenges dealing with Nordcurrent – and European builders at massive – within the final two years has been discovering the suitable expertise (each by way of expertise and quantity) with a purpose to propel additional enlargement. A research commissioned by DG Communications Networks, Content material and Expertise reveals that 76% of online game corporations within the European Union reported difficulties to find expert technical workers – a fee twice as excessive as that of different EU companies recruiting ICT specialists.
Nonetheless, the variety of sport growth corporations in Lithuania has solely continued to develop, growing by 11% originally of 2024 in comparison with the earlier 12 months, with sport devs there now using over 2,500 workers.
Nordcurrent itself has managed to extend its workers by 15% in 2023 and continues to develop in 2024, not least by means of the event of 9 new video games. Their newest challenge, Eriksholm: The Stolen Dream, will likely be launched in 2025 and can turn out to be the primary AA class sport revealed by Nordcurrent. The corporate additionally not too long ago acquired the Swedish studio River Finish Video games from Embracer Group.
“After we polled our workers about why they selected to work at Nordcurrent, the bulk highlighted the enjoyment of constructing video games.”
Viktorija Trofimova
Attracting expertise
Viktorija Trofimova, co-founder of Nordcurrent defined her the explanation why Nordcurrent is such a hotbed of expertise. “Gaming specialists desire a job that goes past merely making use of technical expertise; it is about self-actualization and creating video games that they personally take pleasure in. That is what makes their work significant.
“After we polled our workers about why they selected to work at Nordcurrent, the bulk highlighted the enjoyment of constructing video games. There’s an intrinsic motivation in that. We collaborate with Junior Achievement, an NGO that gives free instructional applications developed by trade specialists. We additionally host pupil teams at our Vilnius workplace month-to-month.”
Chatting with PocketGamer.biz Simonas Sturys, Nordcurrent’s head of selling went deeper into their employment drive. “We take employer relations as a long-term technique. Most youngsters play video video games and 1000’s attempt to construct video games themselves. However not many lecturers and fogeys admire such passions of their youngsters. Due to this fact, we associate lots with faculties and universities to boost the notice and belief in sport growth as a protected and significant occupation.
“Youngsters who’re 12 now, could be our workers in six years – that’s not too lengthy of a wait, considering, Nordcurrent is already 22 years previous in Lithuania.
“One other necessary a part of the technique is a robust presence within the gaming neighborhood, which may be very pleasant and vivid in Vilnius. We sponsor occasions, set up our personal, and help quite a few initiatives. And we cooperate with organizations like Go Vilnius, the official tourism and enterprise growth company of the Metropolis of Vilnius, make collaborations with actual life manufacturers like cafeteria chain Vero Café or Vilnius public transport to achieve wider audiences.”
“We all the time handle to create distinctive and thrilling experiences, with new mechanics, new cuisines and new atmospheres.”
Tomas Šiukščius
Maintaining issues cookin’
With regards to what has stored Cooking Fever ‘sizzling’ for ten years, Tomas Šiukščius, the sport’s producer shared his perception. “The key key to success is steady growth and fixed updates – each new restaurant launch (presently we’ve 42 of them) brings our loyal gamers again, as we all the time handle to create distinctive and thrilling experiences, with new mechanics, new cuisines and new atmospheres.”
“Being native to our gamers additionally performs an necessary position – that is why we help 14 totally different languages! This actually helped us appeal to extra gamers of various nationalities and languages. And naturally, we comply with world gaming tendencies and introduce them into our new options. For instance, the sport’s “on line casino”. Gamers actually needed extra methods to earn gems – we simply could not say no and provided them a option to earn gems simply.
“Map enlargement additionally actually helped to tie the world of Cooking Fever collectively into one entity. And at last, our Backyard and Booster updates. Boosters assist the gamers tremendously on these pesky ranges in the event that they get caught. And the Backyard offers gamers one thing to do whereas not enjoying the sport actively – and they’re one other supply of free gems and boosters.”
And does Šiukščius have any recommendation for different builders looking for to emulate Cooking Fever’s decade of success? “The gaming trade may be very risky and really fast to alter. Traits come and go, the market grows and evolves each day,” he defined.
“Which means that your sport should additionally comply with these tendencies to develop and evolve. Do not be afraid to experiment and do not be afraid to strive new issues, improvements convey change, so be the primary to use these modifications to your individual sport!”