Nicely, after years of outlets not calling the Christian quick by its identify – with quick meals retailers promoting fish meals for no “particular” motive, instantly retailers began doing so (right here), which is why it was slightly shocking that Malak Al Tawouk was launching an excellent meat sandwich on this timeframe. Nonetheless, the advert is fascinating in its angle – as a substitute of doing the same old “English” they went for the jugular mocking those that do. As a result of their sandwich just isn’t “hen liver” however reasonably “asbet djej” (which is hen liver in Arabic).
Now asbet djej is a delicatesse within the Lebanese kitchen, so Malak Al Tawouk is continuous to work completely on hen however reasonably went a bit upscale with it. The advert is fascinating in the best way it’s portrayed although, anchoring Malak Al Tawouk in its instant group.
