Burgers and fries, sticky Thai rice, ice-cream: Christina Aguilera and Latto have gotten the lot for a brand new marketing campaign.
The U.S. stars of pop and rap be a part of forces for the primary time on a brand new recording of “Did Any individual Say” and its “hip-hopera” video, a challenge for the web meals supply service.
Latto, the Powerhouse Award recipient at Billboard’s 2023 Ladies In Music occasion, takes the lead and dishes out rhymes on how the Aussie enterprise gives extra than simply “burgers and fries,” its menu has extra “flavors than you tasted otherwise you heard in your life.”
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Staged in what seems to be a Versailles-inspired palace, the official video sees Aguilera and Latto dressed to impress in elaborate 18th century outfits, as a workforce of males current their choice of tacos, poke bowls, sushi and extra.
Christina brings the home down – or a minimum of a crystal chandelier – with a run of excessive notes.
“Working with Menulog and my woman Latto on this genre-fusing challenge was actually a blast,” feedback Christina Aguilera in an announcement. “We laughed rather a lot, sang loud and received to make a lavish video all in celebration of our favourite takeaway and grocery app.”
Latto provides: “After I heard concerning the alternative to work with Menulog I used to be truly overseas on tour utilizing the app! It was a no brainer for me particularly with the long-lasting Christina Aguilera concerned. I had a lot enjoyable with this collab and have liked seeing it come to life.”
The “Simply Eat Takeaway” marketing campaign builds on earlier, music- promotions led by Snoop Dogg and Katy Perry.
““Did Any individual Say’ has “helped put the Menulog model on the cultural map and it’s superb that the newest evolution displays our personal evolution as a enterprise,” feedback Simon Cheng, advertising and marketing director at Menulog, “with Latto and Christina talking to our transfer into delivering grocery, comfort and non-food important.”
Following Deliveroo’s exit from Australia’s app-based meals supply area in November 2022, three main meals supply platforms function, led by UberEats, with Menulog stated to occupy second place, forward of Doordash.
