It’s, consider it or not, Christmas. Exhausting to guess it from the ambient lack of cheer in Lebanon what’s with the financial disaster nonetheless hitting everybody arduous regardless of the socio-economic class. But nonetheless, Christmas this 12 months for the advert business is barely – marginally barely – higher than than the three years that preceded it. ABC mall (with its main flagships in Dbayeh, Achrafieh and Verdun) has unleashed its “unwrap Christmas” marketing campaign with a visible just a little too on the nostril (even when nicely completed artwork path smart of – you guessed it – a big ribbon being unwrapped from the costume of a lady).
Aisthti essentially the most upscale retailer on the town has gone the if-it-ain’t-broke-don’t-fix-it route by rehashing the “give lots” marketing campaign it unveiled final 12 months (right here), to be trustworthy I believe the Christmas tree product of containers was additionally completed prior although I can not discover it in my archives.
GS – a multibrand retailer – which represents corporations not as luxurious as Aishti however nonetheless nicely seen and (dear in their very own means today) equivalent to Timberland or Geox has gone with “Vacation in Fashion” inside a rectangle – which it utilized to numerous visuals or stand alone advertisements.
In fact, asking cash-strapped buyers to be enthusiastic for Christmas is a really tall order particularly with all the things going fully bananas at this level.
