OK so other than the truth that I’m not a techie, adverts that rely – nearly solely – on technical gimmicks (hacking knowledge, and many others…) depart me very chilly. Each time I encounter such concepts I meet them with a shrug. AI is beginning to turn out to be a part of the bread and butter of the advert business, and other than outcomes that appear – at finest – corny, there’s nonetheless loads of effort to be carried out for me to be seduced and alter my thoughts. Which is why I discovered myself seduced by the brand new Chupa Chups marketing campaign. It’s principally AI primarily based, however the twist – is that it’s seen by means of the key marketplace for the lollipops: Youngsters. Which is why AI truly works. The visuals make completely no sense, however that is precisely the fantastic thing about it. It is like being on the Dali museum – with creativeness operating wild. The top result’s a jumble of – too many inchoherent issues. I skilled this with my nephews and good. They’d let you know a fantastical story which has no which means (however to them) however you can’t however be captured by it. So sure, for as soon as AI is sensible!
