When you’re sufficiently old to have been round in 1992, then you definately most likely keep in mind that Cindy Crawford business for Pepsi, which debuted on the Tremendous Bowl. The memorable advert featured Crawford, one of many greatest supermodels of the day, stepping out of her sports activities automobile at a dusty cafe to the tune of “Simply One Look,” carrying a white tank prime and brief denim cutoffs. Two younger boys seemed on, as Crawford selected a Pepsi from the merchandising machine, then popped it open and sucked it down. Sexily, in fact.
“Is that an awesome new Pepsi can or what?” one of many boys says, earlier than a narrator intones, “Introducing an entire new approach to take a look at Pepsi and Eating regimen Pepsi.”
On Tuesday, Crawford revealed that she had recreated the search for an look in a brand new video for the tune “One Margarita (Saucy Remix),” which references tequilas like Casamigos, the model Crawford’s husband, Rande Gerber, based with George Clooney. The NSFW monitor was created by Angel Laketa Moore, the actress and comic higher referred to as That Chick Angel, with Casa Di and Steve Terrell, though others have lined it.
“Could not cease laughing after I first heard this tune — and had a lot enjoyable making a cameo in @thatchickangel’s music video. The outrageous and campy lyrics make this the type of summer season tune that reminds us to not take all of it so critically,” Crawford posted on Instagram. “Cheers all people.”
The brand new clip features a cameo of Crawford in that basic white tank/daisy dukes look, fiercely shaking her head to the bartender that she does not need a fourth margarita. Not surprisingly, she nonetheless appears wonderful. (As of February, she nonetheless owned the shorts!)
Prolific business and music video director Joe Pytka, who directed the unique Pepsi spot, tells Yahoo Leisure that many individuals have reached out to him in regards to the reimagining.
“Some individuals might take offense to that,” he says of the Casamigos nod to his advert, “however I am flattered by it and she or he must be flattered by it too, that it was one thing memorable sufficient. And in truth it was her that made the business memorable; It was Cindy that made the business memorable above anything.”
Pytka, whose fashionable work consists of adverts with the Budweiser Clydesdales and with Michael Jordan and Bugs Bunny for Nike, remembers that he had been tasked with finishing up the concept for the advert with one other mannequin, however, simply earlier than the shoot, the artistic director of the manufacturing noticed Crawford on a calendar on the drugstore. Might they get her? Pytka was uncertain they might with such brief discover, however he known as a good friend whom he thought would possibly be capable to assist: famed style photographer Herb Ritts, who died in 2002. Miraculously, it labored! Nevertheless, Crawford might solely work a part of the day earlier than the host of MTV’s Home of Fashion needed to attend a community occasion.
Not that that was an issue.
“It doesn’t matter what you do, she has that piece of magic that she brings,” Pytka says. “She walks over, simply be certain the digicam’s in focus. That is all it’s a must to do.”
He can nonetheless see her tousled hair, as she climbed out of the Lamborghini. (The car and the setting have been his contributions.)
“In two takes it was excellent,” he says. “That is Cindy.”
Crawford, whose mainstream fame solely grew after that, has remade the business earlier than, together with in 2016, when she and the host of The Late Late Present With James Corden parodied it.
And in 2018, when Pepsi employed her to replace the spot for that 12 months’s massive sport providing, which highlighted their Tremendous Bowl adverts through the years. Her mannequin son, Presley Gerber, served as her co-star.
Then, in 2021, she did it for charity, benefitting the American Household Kids’s Hospital in Madison, Wis., the place her late brother was handled for leukemia.
Pytka defined in an undated interview for the Administrators Guild of America that his most profitable adverts had a tiny little bit of magic. “One thing particular, one thing massive. Massive is sweet.”
We all know what that was on this case.
This story was initially revealed Aug. 1, 2023.
