
Deneen DeFiore, VP and CISO, United Airways
Deneen DeFiore / United Airways
DeFiore and CIO Jason Birnbaum obtained a head begin on their relationship dynamics working at Common Electrical, the place they didn’t work together as colleagues, however nonetheless gained publicity to a shared set of experiences, core values, and enterprise language. That mutual understanding was pivotal when it got here time to sketch out the contours of their working partnership at United. DeFiore and Birnbaum constructed on their widespread basis, prioritizing open communications and transparency, creating a shared imaginative and prescient and set of outcomes, and aligning messaging to assist break down boundaries and misperceptions.
Their playbook helps place safety necessities on the heart of latest initiatives with out bogging down timelines or changing into a gating issue for innovation. Living proof: United’s “Each Flight Has a Story” providing, a generative AI-fueled flight-status service launched final yr designed to carry extra transparency and context to flight delays and updates.

Jason Birnbaum, CIO, United Airways
Jason Birnbaum / United Airways
Working as a workforce, DeFiore and Birnbaum acknowledged the game-changing potential for generative AI, and along with their organizations created a framework round accountable use of the expertise. The flight-status service was one of many first external-facing use circumstances for gen AI, and there are about 90 others within the pipeline, she says. “We had been capable of iterate on that rapidly collectively and handle the dangers related to utilizing rising expertise,” she explains.