Coi Leray and Metro Boomin have teamed up for a brand new observe, “Take pleasure in Your self,” which was not too long ago shared in a stunning place: an advert for physique spray.
Although the observe has been accessible on-line for a month, the bouncy and cheerful tune appeared in a “Match Test” business for AXE physique spray that debuted towards the tip of final month. The tune was made completely for the corporate.
The business is a part of the model’s newest “Odor Finer. Get Nearer” marketing campaign.
“It is a main second for the AXE model — an amazing new perfume launch with Black Vanilla, supported by the discharge of a marketing campaign that includes two of probably the most on-trend artists in music and a implausible observe that we all know followers are going to like,” mentioned Caroline Gregory, international model director, AXE at Unilever.
Try each the tune and the advert beneath.
Coi isn’t the one artist Metro has been collaborating with not too long ago. The producer simply shared that extra work with Future is on the way in which.
The duo not too long ago delivered the announcement followers have been ready to listen to for over a 12 months, and so they recruited Prodigy for a posthumous help.
On Friday (March 8), they launched a trailer that was soundtracked by an excerpt from an interview given by the late Mobb Deep rapper simply forward of his 2008 incarceration on fees of legal possession of a firearm.
“Bought quite a lot of fuckin’ rubbish ass rappers out right here working round,” P is heard sayin within the World Star Hip Hop clip. “Like, these n-ggas ain’t purported to be rapping, son. This sport was meant for a choose variety of fews, a choose few. And that’s what it’s at present, man. I don’t give a fuck, ain’t nothing modified. All the time keep in mind that. You see we nonetheless right here doing it. Ain’t nothin’ modified. Fuck all these n-ggas, man.”
As Prodigy speaks, a white Bentley truck is seen driving down a abandoned freeway earlier than assembly up with an an identical SUV. Pluto and Metro every hop out of one of many automobiles, wearing matching fits, earlier than the title We Don’t Belief You seems on display screen with two dates beneath it – March 22 and April 12.
Because the clip ends, Future is heard rapping a hook that echoes the title.
In accordance with a press launch despatched to HipHopDX, the 2 launch dates don’t point out a single and an album, however two albums, with We Don’t Belief You being slated to reach first. The initiatives additionally have fun over ten years of collaborations between the 2 Atlanta-based creatives, an ongoing partnership which culminated within the 2x platinum single “Superhero (Heroes & Villains)” from Metro Boomin’s 2022 album Heroes & Villains.
Shortly earlier than the announcement, Metro went viral for all of the mistaken causes when a video emerged of him getting ready meals at a prepare dinner out. Through the clip, a lady went as much as the producer and appeared to ask him to smell her center and index fingers, which he did.
He then mentioned within the clip: “I used to be making an attempt to focus in on the odor in my thoughts however there weren’t no odor.”
The girl within the video then posted the video on X together with the caption: “If Younger Metro don’t belief you, it ain’t good coochie,” garnering over two million views.