David Guetta Teams Up With Non-Alcoholic Spirits Brand to "Change the Way the World Drinks"

Even celebrity DJs like David Guetta know you do not want alcohol to have an excellent time.

Guetta, who’s recent off a pair of 2024 Grammy nominations, has introduced a partnership with main non-alcoholic spirits model Lyre’s to “change the way in which the world drinks.” It is the French producer’s first foray into the zero-proof spirits business as he goals to splinter the stigmas related to conscious consumption.

“There’s all the time that ‘cheers’ second at occasions,” Guetta mentioned in a press launch. “Many individuals assume it’s unhealthy luck to cheers with water, however Lyre’s gives a non-alcoholic different that enables me to benefit from the second with a top quality drink, with out consuming alcohol.”

Guetta’s partnership aligns with the booming “sober curious” motion, the adopters of whom attempt to change into extra conscious of their ingesting habits to develop a more healthy relationship with alcohol and enhance their bodily and psychological well being.

In response to a research by the U.S. authorities’s Substance Abuse and Psychological Well being Providers Administration, practically 30 million People had an alcohol dependancy in 2021. And at present’s younger customers are lowering their alcohol consumption at a rising fee as a consequence of each financial and wellness issues, per Forbes.

The motion has additionally made its manner into the digital music business. A sober “detox” pageant debuted in Colorado in 2021 and the organizers of Coachella not too long ago launched “Soberchella,” an alcohol-free tenting choice.

To have a good time their partnership with Guetta, the corporate is giving each buyer a complimentary bottle of Lyre’s Classico Grande after they buy any 700ml spirit through the Lyre’s on-line retailer from November 20-27, 2023.

“With David’s following worldwide, acting at high nightclubs and festivals, I’m wanting ahead to working collectively to introduce Lyre’s onto menus at venues globally,” added Lyre’s co-founder Carl Hartmann. “This can permit individuals to have better-for-you choices when they’re out watching their favourite artists carry out and all the time have the choice to really feel included.”