When you’re nonetheless struggling to determine what to do for New Yr’s Eve, Las Vegas has a model new possibility so that you can sink your tooth into.
Since its inception in 2012, RVLTN has at all times prioritized giving visibility to rising artists on the rise – with the intention of continuous to pipeline them into bigger alternatives. Through the years RVLTN has helped nurture and develop the native following for a fantastic many digital acts, who’ve transitioned from opening tour assist to foremost stage headliner. As a prime competitor within the Vegas market, RVLTN seeks to exceed branding expectations when in competitors with bigger conglomerates in the identical or neighboring markets.
Going down on December 30-31, the inaugural two-day occasion JACKPOT NYE will likely be hosted on the Downtown Las Vegas Occasions Middle. The lineup’s heavy-hitters embody Deadmau5, Porter Robinson, Rezz, and RL Grime, with further performances from Black Tiger Intercourse Machine, Ghostrydr (Ghastly b2b Joyryde), Marauda, Versa + extra.
To have a good time this new competition, we’re giving one fortunate winner two VIP tickets to Jackpot NYE in addition to a meet & greet with Black Tiger Intercourse Machine and a merch bundle, together with gadgets from BTSM’s personal assortment.
Tickets for JACKPOT NYE 2023 can be found now and might be bought right here.
Forward of the occasion, we spoke with Marcel Correa, Chief Government Officer of RVLTN, and Joe Borusiewicz, Associate & Government Expertise Purchaser, about what makes their occasion particular in a city that’s so characterised by larger-than-life occasions and among the largest EDM artists on the earth year-round.
We all know Las Vegas is a year-round vacation spot for occasions, stay music, performances, or in any other case. A whole lot of the foremost visitors appears to come back throughout the summer time months for apparent causes. When selecting a vacation spot, why ought to folks consider Las Vegas?
(Marcel) As an leisure vacation spot Las Vegas is really in a category of its personal. No matter you’re into might be discovered right here 24/7/365. It hasn’t at all times been that manner for each style of music although. Over the past decade plus we’ve been absolutely devoted to making sure that each one genres of digital music have a seat on the desk and get pushed ahead within this group. Locals really feel the necessity to journey so much much less incessantly to expertise their favourite artists because the inception of RVLTN.
(Joe) Whilst you might argue each weekend in Vegas is a celebration weekend, New Yr’s actually takes it to an entire different stage. You’ve gotten tons of of hundreds of individuals from all around the world converging on town directly and there’s undoubtedly no scarcity of leisure choices. In including Jackpot to the fold our goal is to provide town a correct vacation spot occasion, one thing important sufficient to carry its personal in a hypercompetitive house and have the potential to turn into an annual custom for vacationers and locals alike.
RVLTN has been lively in Las Vegas for a decade, set other than the glitz and glamor of the foremost lodge properties like Omnia, Hakkasan, and Zouk. With a sure diploma of legacy within the metropolis, what are you providing followers that they wouldn’t discover in a lodge foyer nearer to their room and buffets and slot machines?
(Marcel) We’ve at all times taken satisfaction in offering an alternative choice to the standard nightclub expertise on The Strip. In our world there aren’t any gown codes, no velvet ropes, and no overzealous doormen that appear to get pleasure from hassling your group and on the lookout for a method to deny your entry. You don’t want a good ratio of ladies to guys, you don’t must arrive earlier than a sure hour, and also you don’t want to interrupt the financial institution to attend. The nightclubs thrive on selling a way of exclusivity, whereas our occasions are extraordinarily inclusive areas the place everybody feels welcomed. It’s a whole totally different vibe and ambiance, though we now have created VIP choices for many who choose an elevated expertise. Las Vegas has a lot to supply past the Strip. Jackpot NYE is a good instance.
(Joe) With Jackpot particularly, no different occasion within the metropolis this New Yr’s weekend delivers extra bang for the buck from a programming perspective. As a substitute of 1 artist and one sound you get fourteen world-class performers over two nights. Whether or not you favor dubstep, large room, future bass or home music with a Latin twist, you’ll discover one thing on this lineup that you simply get down with.
The headliners for Jackpot NYE are simply prime tier in any market, with deadmau5, Porter Robinson, Rezz, and RL Grime making appearances over the course of the weekend. Was there any type of haggling behind the scenes to persuade them to play Vegas moderately than another occasion elsewhere?
(Joe) Actually, not as a lot as you would possibly assume. We had a transparent imaginative and prescient of what we needed Jackpot to be when it comes to the caliber of the lineup, the unapologetically Vegas-inspired branding, and the general expertise itself. We pitched the idea to the artist groups and fortunately most of our first decisions have been utterly sport for it. A few of this yr’s acts play the native nightclub circuit regularly. The chance to be part of one thing like Jackpot, I feel, is extra distinctive.
(Marcel) Las Vegas has at all times lacked 18+ choices on NYE weekend. Through the years we’ve watched buddies journey out of state, make plans to wander the Strip, attend a home get together, or simply watch the countdown from dwelling after dinner. It made a number of sense for us to step up and attempt to present an expertise for locals and vacationers alike. That is our favourite lineup thus far and it lands on the largest get together weekend of the yr, within the largest leisure vacation spot within the nation. Everybody who attends Jackpot NYE is in for a significant shock as we’re going all out for this one.
Do you see a sort of synergy with the casino-based nightclubs so far as bringing new folks to town? Situated off the strip, RVLTN undoubtedly provides vacationers and attendees a a lot totally different view of town than what is usually popularized in media.
(Marcel) It’s true, and as you would possibly count on our method to advertising our occasions and attracting new attendees can be a lot totally different than the methods of the nightlife trade. The overwhelming majority of the RVLTN workforce are Vegas locals. We grew up right here, went to high school right here, and we love this metropolis. It’s a lot totally different than out-of-towners seeking to capitalize on the group. Every thing we do is designed to develop the scene and the local people whereas discovering artistic methods to draw new folks from world wide to expertise our occasions.
(Joe) I feel the on line casino golf equipment and furthermore the Strip as an entire wins by promoting the stereotypical picture of what Las Vegas has to supply, whereas we win by promoting the choice: that there’s far more to the native panorama than you could find on Las Vegas Blvd. Our advertising mannequin is considerably of an inside-out method; we consider that by delivering for the local people and producing a robust portfolio of choices all year long, our occasions turn into the place locals deliver their buddies. Nothing beats word-of-mouth.
Other than the debut of your first NYE competition, is there the rest that RVLTN is seeking to innovate in 2023?
(Marcel) 2023 is shaping as much as be RVLTN’s largest yr thus far. Some issues to count on are extra large-scale occasions, new branded experiences, growth into new markets, and bigger reveals from our complete household of manufacturers.
