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| La colombe de la paix – Pablo Picasso |
I do know it is a lengthy put up title however couldn’t cease myself.
A sure native advert company, no names however anybody versed within the promoting scene is aware of who it’s, has – in a case despatched to advert festivals on behalf of its shopper (a distinguished native newspaper, once more, no names, however come on the hints are too heavy!) – that, by doing a sure activation (which was additionally very questionable, because it was executed prior by different newspapers together with one in Turkey), they “saved democracy in Lebanon”.
Positive, adverts offered to festivals and awards can embody boastful claims, like that company that claimed that its activation for the shopper (totally different activation than the one cited above, similar shopper, similar company although) elevated feminine participation as candidates by 600% in Lebanese elections, and many others, and many others… I typically learn the circumstances on Epica Awards the place I’m a juror since 2016 and have fun in regards to the bragging.
However after all, claiming to save lots of democracy goes on a better degree. Who got here up with it stays a thriller however this turned a benchmark in what to not do by way of strutting your stuff. Curiously, each every now and then this comes up on websites like Linkedin – and all of us have a hoot about it – a lot it units precedent to how far you’ll be able to go believing what you’ve gotten executed and speaking it to the world pondering they’re gullible to your phrases.
Which after all brings me to as we speak. Pricey advert company, now that you simply saved democracy, are you able to deliver peace to Lebanon? I imply all it’s important to do is simply an activation to your shopper, that is not an excessive amount of to ask, is it?
