Dell Phases Out XPS Branding for New Pro and Pro Max Tiers

Dell has introduced a lineup of recent AI PCs, combining cutting-edge generative AI efficiency with a glossy, streamlined naming conference. Drawing inspiration from Apple’s playbook, Dell’s new tiers — Dell (fundamental model), Professional, and Professional Max — simplify decisions whereas showcasing the corporate’s push for innovation and user-friendly design.

Along with the title modifications and new merchandise, Dell solidified its partnership with AMD on Jan. 6 forward of CES 2025 in Las Vegas.

“To make discovering the best AI PC straightforward for patrons, we’ve launched three easy product classes to give attention to core buyer wants,” Kevin Terwilliger, VP and GM of the Latitude and Docking enterprise inside Dell’s shopper product group, wrote in a press launch.

Introducing Dell, Professional, and Professional Max

One facet of Dell’s branding that is still unchanged is how laptop computer sizes are indicated, with the brand new lineup together with 13, 14, and 16-inch fashions. Nonetheless, acquainted model names like XPS and Inspiron have been changed — or streamlined, relying on perspective — into simplified classes: Dell, Professional, and Professional Max.

• Dell will embrace laptops and PCs for pupil, private, or entry-level enterprise use.
• Professional provides extra highly effective GPUs (from Intel or AMD), and NPUs for generative AI processes.
• Professional Max is meant for heavy-duty skilled use and provides the choice of AMD’s Threadripper processor. AI inference and coaching can run on Professional Max gadgets.

Time will inform whether or not these classes — together with the additional divisions into base, Premium, and Plus choices — make it simpler to inform which laptop computer is correct for explicit use circumstances.

The primary gadgets to make use of the brand new naming scheme are:

• The Dell Professional 13/14 Premium Copilot PC.
• The Dell Professional 13/14/16 Plus.
• The Dell Professional 14/16.
• Dell Professional desktops.
• Dell Professional Max 14/16.
• Dell 14/16 Plus & Dell 14/16 Plus 2-in-1.
• Dell Professional Max desktops.

The brand new laptops shall be out there all through the winter, with staggered releases relying on the tier:

• Dell Professional 13, 14 Premium, Dell Professional 14 Plus, and Dell Professional 16 Plus turned out there on Jan. 6.
• Dell Plus will come out on Feb. 18.
• Dell Professional 13 Plus shall be launched on Feb. 25.
• Dell Professional Max and Dell Professional 13, 14, and 16 Plus will turn out to be out there in March or April.

Two new 4K shows are coming in 2025

Dell introduced two new shows at CES:

• Dell UltraSharp 32 and 27 4K Thunderbolt Hub Screens for skilled use, out there globally on Feb. 25.
• Dell 32 Plus 4K QD-OLED Monitor for leisure, together with AI-enhanced sound, out there globally on Could 22.

SEE: AMD launched new Ryzen chips for sooner AI, plus a novel Radeon line for gaming and content material creation, at CES 2025.

AMD and Dell enter industrial partnership

Dell turned a industrial associate with AMD for the primary time. This implies company Dell PCs — particularly the Dell Professional tier — will use AMD Ryzen AI PRO processors.

“We’re extremely proud to collaborate with Dell on the following technology of business PCs powered by the AMD Ryzen AI PRO processors,” stated Jack Huynh, SVP and GM of the computing and graphics group at AMD, in a press launch. “Ryzen AI PRO CPUs are constructed to deal with in the present day’s workflows and tomorrow’s AI calls for, and when mixed with the ability of a Dell PC, they create the proper mixture for the enterprise.”

The partnership probably comes on the expense of Intel, which has been relegated to Dell’s decrease shopper tiers.

TechRepublic is protecting CES 2025 remotely.