Drake has launched a brand new music video for “Jumbotron Shit Poppin,” which finds him flexing greater than $3.3 million price of Pharrell‘s jewellery — test it out under.
Launched on Tuesday (January 17), the clip is described as 72 hours within the lifetime of Drizzy and his buddies. In it, the OVO hitmaker may be seen dwelling the excessive life, which incorporates going jewellery purchasing, posting up subsequent to a crimson Ferrari and letting unfastened at a nightclub.
Cameos come from a bunch of well-known faces, together with Lil Child, French Montana and Mike Tyson, in addition to London rapper Central Cee who Drake not too long ago shared the stage with in St. Barts.
Maybe essentially the most eye-catching a part of the video, nonetheless, are Drizzy’s chains. The Toronto native is seen carrying a number of items from Pharrell’s jewellery assortment, together with a 14K three-tone N.E.R.D pendant chain ($2,184,000), a white gold mind pendant chain ($725,000) and a skateboard pendant chain ($103,750).
He additionally flexes a yellow gold model of the Mind Pendant Chain ($150,000) and a BBC Pendant Chain ($150,000), in addition to a gold-plated PSP (PlayStation Transportable).
Drake was beforehand noticed carrying Pharrell’s $103,750 Jacob & Co. double skateboard pendant chain on trip in St. Barts earlier this month.
The Neptunes hitmaker hosted a digital public sale via his new platform Joopiter final October, the place he offered off a slew of coveted private objects together with jewellery and attire. The 47-lot public sale raised a complete of $5.25 million in gross sales.
Whereas it’s unclear if Drake personally bought the objects he’s seen carrying in his new video, he’s definitely managed to get his arms on the expensive items.
Produced by F1lthy, Cubeatz, Unhappy Pony, Oogie Mane, Lil Yachty, Noah “40” Shebib, Klimperboy, Danno and Dilara, “Jumbotron Shit Poppin” is one among Drake’s solo tracks on his joint album with 21 Savage, Her Loss.
In his verse on the music, he remembers taking ecstasy for the primary time and the impact it had on him.
“I don’t fuck with medicine, poppin’ X for the primary time / That shit kicked in, like a two-time world champ / Booted up, that shit hit up and down, like a skate-ramp / She vapin’ in my room, that shit lit up like a glow-lamp,” he raps.
Her Loss debuted at No. 1 on the Billboard 200 chart in November, shifting roughly 404,000 album-equivalent models in its first week. Since then, it has surpassed over a million gross sales within the U.S. and over a billion streams on Spotify.
The venture was Drake’s second full-length launch of 2022 following his house-influenced solo LP Actually, Nevermind, which additionally debuted at No. 1 on the Billboard 200 and was house to his and 21 Savage’s chart-topping single, “Jimmy Cooks.”