EA CEO Andrew Wilson believes generative AI will “revolutionize” the gaming business over the subsequent 5 years. He predicts that the expertise will permit for extra environment friendly content material creation, decreasing growth time from months to days. From a report: Larger effectivity coupled with “deeper, extra immersive experiences” will result in vital viewers growth over the subsequent few years and supply a “multi-billion greenback” development alternative, he stated. Wilson stated that previously it’d take six months to construct an in-game sports activities stadium. Over the past 12 months, that point has shrunk to 6 weeks, and over the approaching years it might possibly be lower to 6 days.
And whereas FIFA 23 has 12 run cycles for the way the gamers transfer within the recreation, EA Sports activities FC 24 has 1,200 created with generative AI. Over the subsequent 5 years, Wilson hopes that generative AI will make EA’s growth 30% extra environment friendly, assist develop its 700 million-strong participant base by “at the very least” 50%, and result in gamers spending 10-20% more cash on its video games. “What we have seen each time there’s been a significant technological development in media and in expertise, the place you’ll be able to democratise an business and hand it over to the inhabitants at giant, unimaginable issues occur,” he stated.
