- Pandemic-driven demand for ecommerce accelerated gross sales progress for each product class.
- And Amazon generates greater than one-quarter of US ecommerce gross sales for each class apart from auto/components.
Amazon’s US ecommerce gross sales will develop by 15.3% this 12 months to $367.19 billion after a meteoric 44.1% rise in gross sales throughout 2020.
Insider Intelligence
Ecommerce gross sales at a lot of Amazon’s rivals—together with Walmart and Goal—are rising quicker, however Amazon’s gross sales are nonetheless rising quicker than the general market. Its share of US ecommerce gross sales will enhance from 39.8% in 2020 to 40.4% in 2021, and at a achieve of 0.6 share factors, this progress will likely be bigger than that of another firm this 12 months.
Amazon eCommerce statistics – what’s modified:
- Amazon gross sales blew previous our pre-pandemic expectations for 2020. Earlier than the pandemic, we estimated that Amazon’s US gross sales would develop 17.2% to succeed in $260.86 billion in 2020. As an alternative, they grew 44.1%, reaching $318.41 billion.
- According to total ecommerce traits, Amazon’s US gross sales progress was increased than anticipated in 2020 throughout each class. The most important upward revisions had been to meals/beverage, which grew 78.5% in 2020, in contrast with our pre-pandemic estimate of twenty-two.7%. “Different”—pushed by elevated demand for dwelling enchancment merchandise—grew 58.0%, in contrast with our pre-pandemic estimate of 18.7%.
There are two verticals the place Amazon receives the vast majority of US ecommerce gross sales: books/music/video (83.2% of all US ecommerce gross sales in 2021) and pc/shopper electronics (50.2%).
The ecommerce big will obtain greater than 45% of US ecommerce gross sales {dollars} this 12 months in three further classes: “different” (48.2%), toys/passion (46.0%), and workplace tools/provides (45.6%).
One other means of it: Amazon will obtain greater than one-quarter of US ecommerce gross sales {dollars} for each class apart from auto/components.
Amazon generates its largest portion of gross sales from pc/shopper electronics, which is able to make up greater than one-quarter (26.6%) of its whole US gross sales this 12 months. Attire/equipment is Amazon’s second-largest gross sales generator within the US, making up 16% of its whole US ecommerce gross sales in 2021.
This 12 months, Amazon’s fastest-growing phase will likely be meals/beverage (24.7%) as digital grocery continues to propel progress in a comparatively low-base class. (Meals/beverage will make up simply 3.7% of Amazon’s US ecommerce gross sales in 2021.) Attire/equipment, already Amazon’s second-largest gross sales class, may also be its second-fastest-growing class, at 21.4% in 2021.
Amazon eCommerce statistics – what’s anticipated:
- It can beat whole gross sales expectations once more in 2021. Our pre-pandemic estimates had Amazon rising 15.9% to $302.36 billion this 12 months. We now anticipate it’s going to develop 15.3%, reaching $367.19 billion, an upward revision of greater than $64 billion.
(Be aware: We didn’t forecast Amazon’s gross sales by class for 2021 earlier than the pandemic.)
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This text was initially printed on eMarketer.
