EIDEAL, the chief in skilled hair instruments and options, launched the newest innovation from Davines: OI Soufflé, a revolutionary product designed to reinforce the fantastic thing about advantageous and medium hair. This luxury addition to the award-winning OI line guarantees weightless physique, unparalleled shine, and silky softness, all whereas defending hair from warmth as much as 230°C.
A Sport-Changer for Nice and Medium Hair
OI Soufflé is a must have for anybody in search of to spice up their haircare routine. Its progressive liquid-to-foam system gives light-weight quantity and radiance whereas providing highly effective safety in opposition to warmth and environmental stressors.
Key substances embrace:
Roucou Oil: Filled with carotenoids and antioxidants to defend hair from harm.
Chicory Root Extract: Enhances softness and silkiness, making detangling easy.
Vegetable-Primarily based Amino Acids: A plant-based keratin various that restores shine and power.
This hero product delivers 2.3x extra shine in comparison with OI Shampoo alone, providing light-weight quantity and vibrancy to advantageous and medium hair varieties.
In-Salon Remedies Tailor-made to Your Hair
To have a good time the launch, Davines presents two new in-salon remedies:
Weightless Luster for Nice Hair: Combines OI Liquid Luster and OI Soufflé for amplified shine and physique.
Clean Shine for Medium Frizzy Hair: Options OI Conditioner and OI Soufflé blended with OI Oil to tame frizz and enhance radiance.
Every therapy is paired with a sensorial expertise, together with pampering with OI Hand Balm.
Deliver Salon Magic House
Recreate your salon-fresh look by incorporating OI Soufflé into your routine. For advantageous hair, wash with OI Shampoo and apply OI Soufflé to towel-dried hair. For thicker, frizz-prone locks, begin with OI All In One Milk earlier than styling with OI Soufflé.
Sustainability on the Core
As an authorized B Corp, Davines upholds sustainable magnificence. Utilizing natural-origin substances developed of their Scientific Backyard, Davines minimizes environmental influence by way of eco-design ideas and reforestation initiatives. The corporate stays dedicated to attaining Web Zero emissions by 2050.
