Contemplating I elected it the perfect 2018 marketing campaign for a political occasion (see right here) Hezbollah adopted the if-it-ain’t-broke-don’t-fix-it method to the elections. Their 2018 slogan “we defend and construct” is now “we carry on defending and constructing” – alongside this small change (which in Arabic by the way in which grammatically retains their unique slogan however solely advertisements “hold” to it) additionally they adopted the technique the place they coax their individuals into voting (amongst rumblings – licensed or not – that their very own citizens can be feeling the pinch and isn’t as excited as they should be) with phrases resembling “your poll is a accountability” or “your belief is a accountability”.
Apparently, additionally they throw a clin d’oeil to their ally the Free Patriotic Motion with “sovereignty, modification/rectification, your poll are a accountability” – modification and alter had been the slogan adopted by the FPM for a lot of elections already.
Visually the opted for the “tick” mark (which once more the FPM used many moons in the past – the 2008 elections however which is often utilized in elections) and inserted the shadow of an individual inside “belief”… However all these are small gimmicks. On the entire I’m fairly happy that the Hezbollah stayed the course communication smart. Why change what works?
