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| Photograph by Tarek Chemaly |
Promoting your vote. Effectively, let’s be sincere, can you’ve an election with out vote-buying and falsification?
Brief reply: No.
Effectively, advert businesses jumped at this. Leo Burnett teamed with Lebanese Transparency Company (LTA) and FP7 McCann with Annahar. Every from a unique standpoint.
OK, so LTA went again to the Lollar (time period initially coined by Dan Azzi, which if I understood appropriately gave his blessing to the marketing campaign, however with out Patrick Chemali’s emblem). Truly, tangible and bodily prints/designs of Lollar (that the LTA dubbed as “forex of corruption) had been launched. On Could 13, that is when there will probably be an ATM which can dispense such payments which can transfer from Dora, to Sassine Sq. and Raouche.
Annahar went with one other thought – since votes will probably be purchased anyhow – would possibly as nicely advise the votes how a lot their vote is basically price (with apparently a wise algorithm which calculates precisely how a lot it’s price in comparison with gasoline, meals, training prices and many others….). They even launched a web site: se3erlsot.com (which interprets as value of the vote).
OK, you didn’t hear this from me however… Do I scent Cannes Lions entries right here?
