VENTURA, CA, UNITED STATES, March 16, 2025 /EINPresswire.com/ — This week, college students from the Oxnard Union Excessive Faculty District shared their experiences from Ventura County Hospitality Week (January 27–31, 2025) on the Ventura County Lodging Affiliation (VCLA) Board of Administrators assembly. As a key associate within the occasion, VCLA collaborated with the varsity district to attach college students with lodges throughout the area, the place trade leaders led behind-the-scenes property excursions. This 12 months, college students additionally participated in hands-on workshops, the place they created digital advertising and marketing campaigns to advertise the vacation spot to potential guests. Throughout the board assembly, they mirrored on their experiences and introduced the outcomes of the campaigns they developed.
This collaboration between training and trade demonstrated the highly effective impression of immersive experiences in shaping profession aspirations. Board members and companions noticed firsthand how these experiences expanded college students' understanding of the various profession paths in hospitality, inspiring many to think about a future in tourism.
"I had such a welcoming expertise, and it actually impressed me to pursue a path towards a advertising and marketing function. I liked engaged on the social media marketing campaign and studying how I may develop right into a profession like that. It was a lot enjoyable and really eye-opening!"
-Diamond Merrill, Culinary Pupil at Rio Mesa Excessive Faculty
The success of Ventura County Hospitality Week goes past a single occasion—it’s a motion to bridge the hole between trade, training, and workforce growth. VCLA, also called Ventura County Coast (VCC), helps to create a talented and various workforce that helps Ventura County’s tourism sector.
In Ventura County, the hospitality and tourism trade play a pivotal function within the native economic system, contributing $1.87 billion in customer spending, $162 million in tax income, and supporting practically 17,000 jobs. This sector serves as a cornerstone for the county's financial vitality. By connecting college students with significant, career-building experiences, VCLA helps to form the way forward for the trade.
"That is an unimaginable alternative for our college students to see the hospitality trade in motion. It broadens their views and permits them to examine a future the place their passions and abilities can thrive in significant careers. The engagement from native companies makes all of the distinction in exhibiting college students that they belong on this trade."
-Debra Gallagher, Oxnard Union Faculty District Profession Technical Training Program and Hospitality Business Specialist
College students didn’t simply observe the motion—they took an lively function. Working alongside VCLA’s Director of Advertising and marketing and Communications, Dave Lion, in addition to the Communications and PR Specialist, Kristal Silva, college students developed and launched reside digital advertising and marketing and social media campaigns, gaining real-world expertise in tourism advertising and marketing. In addition they participated in skilled growth actions, together with networking alternatives, skilled headshots, and workshops. These activations have been designed to help and guarantee college students developed tangible expertise for his or her future careers.
"The way forward for our trade begins with the alternatives we create right now. Strengthening our workforce means investing within the subsequent technology, giving them a seat on the desk and an opportunity to see the trade in motion. I encourage enterprise leaders to associate with colleges or youth organizations, invite college students in, and supply hands-on experiences that showcase the various profession alternatives in hospitality, journey, and tourism. By offering real-world publicity and mentorship, we’re not simply constructing a workforce—we’re shaping the subsequent technology of leaders."
-Brian Tucker, CEO and President of Ventura County Lodging Affiliation
Whereas VCLA performs a pivotal function in driving visitation to the area, the group can also be shaping the way forward for hospitality by workforce growth initiatives. By partnering with hoteliers, native companies, and educators, VCLA helps put together the subsequent technology for careers within the hospitality and tourism trade. As extra companions be a part of this effort, its impression will develop, additional establishing Ventura County as a hub for expertise, innovation, and alternative.
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About Ventura County Coast:
Ventura County Coast (VCC) is the place California’s relaxed coastal attraction meets limitless journey. Encompassing the cities of Camarillo, Oxnard, Ventura, and Port Hueneme, VCC invitations vacationers to expertise wide-open seashores, unimaginable year-round climate, and a welcoming ambiance simply an hour north of Los Angeles. Comply with VCC on Instagram at @venturacountycoast or go to www.venturacountycoast.com.
Kristal Silva
Ventura County Coast
ksilva@venturacountycoast.com
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