Keep Knowledgeable
Get Trade Information In Your Inbox…
Signal Up Immediately
The Epic Video games Retailer on cell is a “focus” for Epic in 2025 because the Fortnite maker plans to work on “constructing an enhanced app library and uncover expertise”.
The dedication follows an increase in whole cross-platform accounts in 2024 to 898 million, up 94m since 2023. PC customers totalled 295m, up from 270m in 2023.
PocketGamer.biz requested for clarification on the variety of mobile-specific accounts, however Epic didn’t present any. These figures suggest that 69m new accounts had been created outdoors of PC.
Epic shared that its enhance in accounts included these “created by way of associate platforms and the Epic Video games Retailer on cell”.
The Epic Video games Retailer expanded to iOS within the EU and Android globally final 12 months with Fortnite, Fall Guys and extra already in tow.
Paying and taking part in
In response to Epic, the corporate averaged 67m month-to-month lively customers in 2024 with a peak of 74m in December, barely beneath 2023’s 75m peak. Every day lively customers averaged 32m for the complete 12 months of 2024, up 6% year-over-year, spending 7.7 billion whole retailer gameplay hours.
Regardless of an increase, participant spending by PC customers on third-party functions utilizing Epic Funds fell 18% Y/Y to $255m – noteworthy when contemplating Epic’s numerous initiatives to get builders utilizing the shop and the numerous funding the corporate has made in its market.
In whole, PC customers spent virtually $1.09bn on the Epic Video games Retailer, an increase of 15% Y/Y. No specifics had been supplied for cell or different platforms.
Whereas there’s ambiguity in how a lot of Epic’s 2024 retailer figures got here from Fortnite gamers alone, the Epic Video games Retailer 2024 Yr in Evaluation did listing HoYoverse’s Genshin Affect and Honkai: Star Rail, Psyonix’s Rocket League and Rockstar’s GTA V forward of Fortnite in participant spend and engagement.
Kuro Video games’ cross-platform gacha hit Wuthering Waves additionally made the highest 10. The title discovered substantial success on cell final 12 months with over $150m in App Retailer and Play Retailer participant spending. The title’s efficiency led to publishing big Tencent buying a majority stake within the studio.
Wanting forward
In 2025, Epic expects its cell catalogue to extend in measurement and foresees customers with the ability to change away from their native platform as they browse the shop. Cell self-publishing instruments are additionally set to develop past the present invite-only beta.
“We’re excited to open up the instruments for self-service publishing to all cell builders later this 12 months,” Epic Video games stated.
The Epic Video games Retailer can even intention to permit self-publishing of non-gaming apps this 12 months, reflecting broader trade adjustments as client spending on apps outpaces cell video games. This has led corporations like EA and Krafton to think about new alternatives.
