It was a terrific yr for each VML and Serviceplan on the 2024 Epica Awards, as they received quite a few awards together with two Grand Prix for VML and one for Serviceplan Germany. No shock that they grew to become Community of the 12 months and Company of the 12 months respectively.
Total there have been Grand Prix winners from Belgium, Germany, Italy, Kazakhstan, the UK and america. Listed here are the total particulars.
GRAND PRIX
• RESPONSIBILITY: “Name Glenn”, VML, Baby Focus (Belgium)
“Rights In opposition to the Proper”, Jung von Matt AG, Laut gegen Nazis e.V. (Germany)
• PR: “The Beko Inheritance”, VML UK, Beko (UK)
• INNOVATION: “Animal Alerts”, Serviceplan Germany, PetPace (Germany)
• DESIGN: “Orchestra Sinfonica di Milano”, Landor s.r.l. (Italy)
• MEDIA: “The one centesimal Version”, Scholz & Pals Berlin, Frankfurter Allgemeine Zeitung (Germany)
“The Nationwide Sport of Kazakhstan”, GForce/Gray, Ruh Preventing (Kazakhstan)
• DIGITAL: “The Co-Employee”, Mom London, IKEA (UK)
• PRINT: “Capa vs. Warfare”, Innocean Berlin, Robert Capa Modern Images Middle (Germany)
• FILM: “Museum Worthy”, BBDO New York, AICP (US)
• NETWORK OF THE YEAR: VML
• AGENCY OF THE YEAR: Serviceplan Germany
The Grand Prix debate came about in Paris. The President of the jury was Claire Atkinson, the creator of “The Media Combine” publication and a distinguished media journalist.
The Duty Grand Prix – celebrating work for good causes – was awarded to 2 totally different campaigns.
VML in Belgium received for “Name Glenn” for Baby Focus. Folks might “signal” a petition demanding on-line safety for minors by calling a cellphone quantity that belonged to Glenn, a 15-year-old who took his personal life after nude images of him had been shared on-line with out his permission.
Jung von Matt AG in Germany was awarded for “Rights In opposition to the Proper”, an operation for an anti-Nazi organisation. It includes shopping for the rights to visible codes utilized by Nazis, which prevents them getting used on pro-Nazi merchandise.
There have been additionally two Media Grand Prix winners. The primary went to Scholz & Pals Berlin and the Frankfurter Allgemeine Zeitung newspaper for “The one centesimal Version”. An extended-running print marketing campaign options notable figures studying the newspaper. This time it confirmed Holocaust survivor Margot Friedländer and supported the struggle in opposition to extremism.
The second Media Grand Prix went to GForce/Gray in Kazakhstan for “The Nationwide Sport of Kazakhstan”. In style combined martial arts broadcaster Ruh Preventing marketed bouts between women and men for the primary time – however it was a lure to attract consideration to home violence.
The PR Grand Prix went to VML UK for “The Beko Inheritance”, a enjoyable marketing campaign through which the home equipment maker gave clients a doc enabling them to formally go away their home equipment to family members of their will.
The Design Grand Prix went to Landor in Italy for its hanging rebranding of the Orchestra Sinfonica di Milano, which rejuvenated the orchestra’s picture and boosted field workplace takings.
The Digital Grand Prix was awarded to Mom London for “The Co-Employee”, a recruitment marketing campaign permitting Roblox gamers to point out off their abilities and earn cash at a digital IKEA retailer.
The company commented: “Journalists see every bit of labor from our business, so it seems like they’re uniquely certified to pick the nice from the nice. Profitable this Grand Prix with IKEA is a particular second for everybody on the group.”
The Innovation Grand Prix went to Serviceplan Germany and PetPace for “Animal Alerts”. Analysis confirmed that canines instinctively detect earthquakes upfront, so particular collars reworked them right into a collective early warning system.
The Print Grand Prix was awarded to “Capa vs. Warfare” from Innocean Berlin. For a museum dedicated to legendary battle photographer Robert Capa (1913-1954), his images had been positioned in at present’s context to ask why battle continues, many years later.
Lastly, the Movie Grand Prix was received by BBDO New York for “Museum Worthy”. Selling a business manufacturing prize – the AICP – the vivid, humorous and well-acted movie imagines iconic artists dealing with the challenges of at present’s artistic setting.
