Epic's App Store in iOS limbo as it Apple reject their submission

It appears that evidently there are nonetheless loads of hoops to leap via as Apple have rejected Epic’s submission

Simply days in the past we have been delivering the excellent news that Epic’s App Retailer for iOS had arrived at Apple and it lastly showing on the platform – ending years of authorized wrangles and nit-picking to the detriment of each giants – can be a mere formality.

Now plainly there are nonetheless loads of hoops to leap via as Apple have rejected Epic’s submission and – by the seems of it – Epic will not be rolling over and fixing the state of affairs any time quickly.

Taking to X (previously Twitter) the official Epic Newsroom account writes:

“Apple has rejected our Epic Video games Retailer notarization submission twice now, claiming the design and place of Epic’s “Set up” button is simply too just like Apple’s “Get” button and that our “In-app purchases” label is simply too just like the App Retailer’s “In-App Purchases” label.”

“We’re utilizing the identical “Set up” and “In-app purchases” naming conventions which can be used throughout fashionable app shops on a number of platforms, and are following normal conventions for buttons in iOS apps. We’re simply attempting to construct a retailer that cell customers can simply perceive, and the disclosure of in-app purchases is a regulatory greatest observe adopted by all shops these days.”

“Apple’s rejection is bigoted, obstructive, and in violation of the DMA, and we have shared our considerations with the European Fee. Barring additional roadblocks from Apple, we stay able to launch within the Epic Video games Retailer and Fortnite on iOS within the EU within the subsequent couple of months.”

The place to now?

At current it is arduous to return down on one aspect of the fence however two issues appear sure. One, given their earlier acrimony the concept Apple would merely roll over and present Epic some love can be ridiculous. And two, the notion of Epic bending to Apple’s will because it seeks to show a petty level equally appears unlikely.

The end result? A impasse that, for now at the very least, does not have a conclusion and a pointless state of affairs that can proceed to disclaim each events thousands and thousands in income and players all around the world the leisure that they anticipate and deserve.

Amongst a sea of feedback maybe one consumer sums up the state of affairs greatest.