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| Artwork by Tarek Chemaly |
So Cannes 2022 got here – and went. Linkedin was exploding with congratulations. I actually, was invited to the annual Epica lunch however declined (contemplating I would like a visa to go to the toilet as a Lebanese, a lunch on the seashore in Cannes was means above what was logical to ask!).
After all, everybody posted concerning the wins, congratulated the businesses, the groups and nobody mentioned something about those that misplaced. I acquired reminded of the Academy Awards which not says “and the winner is” however relatively “and the award goes to” as a result of supposedly all nominees are winners (yeah, proper).
Rachel from the sitcom Buddies put it eloquently when she mentioned “everybody I do know is both getting married or getting pregnant or getting promoted, and I am getting espresso! And it isn’t even for me!” – look, let me put it this manner: Do I’ve a Cannes Lions? No. Wouldn’t it be good if I had one? Properly, it will be on the company shelf – which most likely acquired smashed on the day of the August 2020 explosion in Beirut (however I digress). Do I’ve awards? Sure, I needed to break one in two once I was doing the most important cleansing (see right here) to slot in the trash bag.
To those that didn’t win at Cannes, fear not. It appears somebody did win up to now and returned his award anyway (howdy Gustav Martner) and another person auctioned an unetched award for the good thing about the victims of the Afghanistan earthquake at USD 10,000 (it was snapped instantly fortunately).
The purpose? The purpose is that somebody now owns a Cannes Lions award for no adverts in any respect however he has truly helped the victims of the Afghanistan quake. No adverts awards on this planet can carry such pleasure.
