Method One Driver Daniel Ricciardo has partnered with the Western Australian authorities to launch a world tourism marketing campaign.
The Perth-raised racing star and his good friend Blake Mills launched into an 11-day journey from Perth to Exmouth.
It concerned driving up the Coral Coast, stopping on the Pink Lake, heading as much as Shark Bay and swimming with whale sharks at world heritage listed website Ningaloo Reef.
The ‘Drive the Dream’ marketing campaign follows final 12 months’s ‘Strolling on A Dream’ promotion.
The $3.6 million marketing campaign will likely be rolled out over the subsequent 12 months with promoters hoping to draw F1 followers from all over the world.
