Hip-hop legends N.O.R.E. (who rose to fame with duo Capone-N-Noreaga) and Fats Joe teamed up for a riveting dialog concerning the intersection of Latin and hip-hop in the course of the 2024 Billboard Latin Music Week.
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The chat, moderated by Jesús Triviño, senior director of trade relations and international Latin tradition and content material, TIDAL, centered on the similarities between reggaetón and hip-hop and their position in taking the style to mainstream in the US.
Beneath, among the finest quotes from The Intersection of Latin and Hip-Hop panel:
N.O.R.E.: On when he first heard reggaetón. “I used to be in Puerto Rico and I had a celebration that I assumed I bought out nevertheless it was Tego Calderon’s present and he didn’t present up. I heard reggaetón and was like what’s that it? It seemed like ‘growth growth mami mami.’ I used to be like is that Spanish reggae? All over the place in Puerto Rico they had been taking part in it. Radios in New York weren’t taking part in it so I used to be like how do I alter this? So I saved asking DJs to play it [on the radio]. I assumed the was finest method to assist this music was to sacrifice myself.”
FAT JOE: His interplay with El Basic. “Vico C he wasn’t reggaetón, he was hip-hop and due to him I heard El Basic from Panama. I attempted to cost El Basic as soon as for [something] and he cursed me out. It was via him that I first heard reggaetón, then Puerto Rico had its explosion and the blokes who paved the best way had been Daddy Yankee, Don Omar, Tego, Ivy Queen, Wisin y Yandel.”
FAT JOE: On similarities between reggaetón and hip-hop. “Hip-hop is the start of all the things. If you wish to study one thing right here is that hip-hop began all the things. Quite a lot of the issues that you just see in reggaetón and Latin hip-hop we’ve seen it already, from style to flows, proper now it’s latin lure and lure comes from Atlanta, hip-hop and reggaetón they’re aspect by aspect.”
N.O.R.E.: On the affect of “Oye Mi Canto.” “By no means in one million years folks would get behind that. While you take heed to that observe, you grow to be Latino for 3 minutes. Label information didn’t wish to get behind that report however they did when it acquired 500 spins. I can say that the primary reggaetón on MTV was mine. First reggaetón observe on BET was mine. Daddy Yankee left ‘Oye Mi Canto’ out of a documentary he simply launched and I don’t know why. I sacrificed my very own neighborhood for it.”
Fats Joe: On recording to reggaetón. “They used to supply me hundreds of thousands of {dollars} to do reggaetón however I used to be hip-hop, I couldn’t do this as a result of it could look like I used to be a wannabe. However I’ll do no matter for him (N.O.R.E.). I used to be like, ‘You certain you wanna do reggaetón?’ And he was like, ‘I really like the best way they really feel, it makes me really feel extra of my Latino aspect.’ I used to be like alright I’m with you. And he was legendary. I at all times labored with reggaetón artists. I used to be behind this mixtape known as Boricua Guerrero however some folks say, ‘Oh Fats Joe didn’t embrace reggaetón’ after I put the reggaetón guys on that mixtape. We’ve been embracing reggaetón since day one.”
N.O.R.E: On his place in historical past in the case of reggaetón. “Once I began doing reggaetón, I needed to fly out to those artists and it was an awesome expertise. Again then R. Kelly was doing a gospel album and I assumed, perhaps it’s my flip to check my creativity. I declare it was my doing when reggaetón got here to America.”
The 2024 Billboard Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It should concurrently be out there on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean via Telemundo Internacional.
