Close to these empty billboards. Whereas it’s January that’s thought of the useless month in promoting, contemplating corporations spent their advertising budgets on Christmas and New Yr’s, and they’re arising for brand new methods and budgets, it’s really February that hit the mark in Lebanon. It’s unusual to see billboard after after billboard with torn advertisements, revealing earlier incarnations, a few of them going again to the elections final Might, or to the World Cup, or to campaigns already passed by. However right here they’re, layers on prime of layers of previous, sun-beaten campaigns, which intermingle on prime of each other. With little or new additions, revealing increasingly more the depth of the disaster and but advertisers appear both willingly or unwillingly oblivious of this (as present in my very lengthy editorial for ArabAd right here). When simply two new small campaigns hit the streets in a full month, it tells you ways dangerous issues are – regardless of the upbeat messages advertisers need you to imagine.
