Damien Wilde / Android Authority
TL;DR
- A brand new report from CIRP reveals that fewer new iPhone house owners in the US left Android for iOS.
- We noticed a 2% drop year-over-year, from 15% in 2022 to 13% in 2023.
- Nonetheless, 13% of recent US iPhone house owners coming from Android is a major quantity.
Within the endless saga of Android vs iOS, there’s a transparent winner right here in the US — and it ain’t Staff Inexperienced. In 2022, the share of iPhone customers within the US surpassed 50% for the primary time, which inevitably implies that lots of Android customers jumped ship. Now, a brand new report reveals that Android was capable of stem the bleeding a bit final 12 months.
In accordance with a brand new report from Client Intelligence Analysis Companions (CIRP), in 2023, roughly 13% of recent iPhone house owners had simply left Android behind. That is about 2% lower than what CIRP noticed in 2022, which was a whopping 15%. That was the most important share recorded up to now 5 years.
To be clear, this does not imply that 15% of Android customers within the US switched to an iPhone (which might be a staggering quantity). Because of this, of the individuals who purchased a brand new iPhone in 2023, 13% got here from Android. An undisclosed majority share had an iPhone beforehand, and a really small minority got here from characteristic telephones.
Take a look at the chart beneath:
Proportion of US-based iPhone patrons switching from Android to iOS
In accordance with the chart, we’ve now dropped to the identical stage seen in 2019. Nonetheless, 2020 and 2021 have been much better for Staff Inexperienced, with simply 11% of switching in each years.
In fact, the best state of affairs could be for these numbers to not exist and for all Android customers to stay with Android. That appears an increasing number of like a pipe dream, although, with the teenager inhabitants in the US overwhelmingly preferring iPhones and a really low share of present iPhone customers being desirous about switching to Android. The most effective we are able to hope for now’s for OEMs to maintain as many Android customers glad sufficient that they don’t change.
