In a darkish chapel in Amsterdam, a surreal fusion of beats and beds culminated in a first-of-its-kind occasion dubbed the “Sleep Rave.”
30 attendees, who discovered themselves nestled in cozy beds and surrounded by the mild glow of purple lights, had been handled to a woozy eight-hour DJ set by Dutch digital music duo Mr. Belt & Wezol.
In partnership with tech big Samsung, the occasion at Lodge Area was designed to find how the attendees’ state of relaxation was impacted by the circulate of sure sounds. Contributors had their relaxation tracked by way of the corporate’s Galaxy Watch 6 wearable tech.
Dutch Cowboys/Laura Jenny
The “Sleep Rave” served as a precursor to the extra energetic Amsterdam Dance Occasion, setting a serene setting full with lavender mocktails. Conversations centered round sleep, shedding mild on our nocturnal habits and the tech that tracks them.
The occasion additionally included useful discourse led by Dr. Els van der Helm, an acclaimed neuroscientist and sleep knowledgeable who has consulted with Spotify on the topic, amongst different high-profile manufacturers.
In the meantime, as Dutch Cowboys experiences, Mr. Belt & Wezol described their set as “Dory-fied music,” as if to explain it as Ellen DeGeneres’ floaty and eccentric character from Discovering Nemo. Following the experiment, warbling fowl calls nudged the ravers awake as organizers allowed them a peek at their sleep information harvested by the smartwatch.
Dutch Cowboys/Laura Jenny
Dr. van der Helm remarked on the outstanding position music performs within the sleep rituals of Gen-Z and Millennials within the Netherlands, illuminating the potential for an alliance between digital music and sleep science. On October twenty ninth, he and Mr. Belt & Wezol will launch an optimized 90-minute set for sleep based mostly across the findings of the Amsterdam research.
“With this ‘Sleep Rave,’ Samsung desires to make individuals conscious of the significance of sleep and present how the Samsung Galaxy Watch 6 may help acquire perception into sleep patterns,” mentioned Carlijn Prins, Digital Advertising Communication Specialist at Samsung Electronics. “Based mostly on these insights, individuals can work extra particularly on their well being, each through the day and at night time.”
