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Gamelight, the AI-powered consumer acquisition platform for cellular video games, has been named the primary rewarded supply globally within the newest AppsFlyer Efficiency Index, reinforcing its place as a number one cellular advertising platform. This prestigious recognition highlights Gamelight’s success throughout a number of genres and geos, together with its speedy enlargement into Japan and South Korea, the place it additionally ranks among the many prime platforms.
Dominating the Rewarded Person Acquisition Panorama
The AppsFlyer Efficiency Index is a extensively recognised normal in cellular promoting, rating the best-performing media sources yearly. Based mostly on in depth knowledge evaluation, this newest version highlights Gamelight’s dominance as a rewarded supply. With its superior platform and modern strategy, Gamelight has reworked rewarded consumer acquisition (UA) right into a key progress driver for sport publishers throughout the globe.
This shift has led to Gamelight’s rise to the primary spot in rewarded advertising, surpassing many established sources within the trade. Moreover, Gamelight has solidified its standing as one of many prime cellular advertising platforms, recognised for delivering distinctive outcomes throughout numerous classes.
Within the earlier AppsFlyer Efficiency Index, Gamelight was already ranked among the many prime three platforms in a number of classes, demonstrating constant progress and affect. This 12 months, it has not solely excelled within the rewarded house however has additionally achieved #2 rankings throughout all media sources in key verticals and geos, together with Informal gaming in Western Europe, Japan, and South Korea. These accomplishments spotlight Gamelight’s dedication to delivering high-quality consumer acquisition at scale.
Increasing into Key Markets: Japan & South Korea
Gamelight’s current enlargement into Japan and South Korea has resulted in prime rankings throughout each areas. In these essential cellular gaming markets, Gamelight has secured main positions, notably within the Informal gaming vertical, the place it ranks among the many finest performers.
These achievements exhibit Gamelight’s means to efficiently adapt its rewarded UA methods to various markets, additional strengthening its presence and affect on a worldwide scale.
“The popularity from AppsFlyer Efficiency Index solidifies Gamelight’s function in reshaping the cellular advertising panorama, and we’re excited to maintain pushing boundaries in rewarded consumer acquisition.”
Günay Aliyeva, Co-founder Gamelight
The Gamelight Impact: Shaping the Rewarded UA Ecosystem
Since its launch, Gamelight has been a driving drive in elevating rewarded UA from a secondary consumer acquisition channel to a major focus for sport publishers. Its modern use of a complicated AI algorithm and knowledge analytics has impressed new firms to undertake the mannequin, driving a wave of progress within the rewarded advertising ecosystem.
Gamelight’s highly effective AI algorithm meticulously analyses consumer behaviour and preferences, permitting Gamelight to ship extremely focused and efficient campaigns. This AI-powered precision focusing on matches customers with video games they’re most definitely to get pleasure from, boosting retention charges and maximising lifetime worth (LTV). By prioritising key efficiency indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight persistently drives excellent outcomes, offering its companions with a aggressive benefit in consumer acquisition and income progress.
The corporate’s affect has been notably seen in bringing iOS to the forefront of rewarded promoting, increasing its presence throughout platforms and reshaping trade requirements. Beforehand, iOS had a comparatively small presence in rewarded channels. Nevertheless, Gamelight’s influence has shifted the panorama, prompting extra firms to undertake Gamelight’s product mannequin and implement comparable methods.
Conclusion: Gamelight on the Forefront of Cell Advertising
Gamelight’s recognition within the AppsFlyer Efficiency Index because the primary rewarded supply and as a prime cellular advertising platform highlights its ongoing success and management. The platform’s rise in Japan, South Korea, and throughout Western Europe proves its means to drive high-quality consumer acquisition and outperform main opponents.
Because the rewarded UA panorama evolves, Gamelight continues to paved the way, serving to sport publishers worldwide optimise their campaigns and obtain important progress. This newest achievement within the AppsFlyer Efficiency Index units the stage for continued innovation and success within the cellular gaming trade.
