Rita El Khoury / Android Authority
TL;DR
- Google goals to ship 10 million Pixel telephones in 2024, beginning its Pixel manufacturing in India as early as subsequent quarter.
- Potential advantages embody aggressive pricing for Indian shoppers and a extra resilient provide chain for Google.
- Apple and Samsung have already established manufacturing hubs in India.
Following a string of well-received Pixel telephones and a doubling of its US market share in 2023, Google is setting its sights even increased. As reported by Nikkei Asia, the tech big shipped an estimated 10 million Pixel telephones final yr and is now pushing suppliers to start manufacturing in India as early as doable. This bold transfer is a component of a bigger plan to ship over 10 million Pixel telephones in 2024, solidifying Google’s place as a serious participant within the smartphone business.
“Google reached a milestone final yr for its Pixel telephones,” shared a supply with direct information of the matter, “and it has set an bold aim of transport one other 10 million models in 2024.” This newest report aligns with Google’s announcement in October 2023 to start manufacturing Pixel telephones in India, beginning with the flagship Pixel 8 collection within the second quarter of 2024.
The manufacturing course of will begin with the high-end Pixel 8 Professional, with the manufacturing line slated to start within the southern a part of India within the coming weeks. Google is anticipating the primary batch of telephones to roll off the meeting line by April-June 2024. Manufacturing of the usual Pixel 8 will comply with later within the yr, with a devoted plant deliberate for northern India.
Whereas the precise quantity of telephones to be manufactured in India and the break up between home gross sales versus exports stays unclear, this transfer may gain advantage each shoppers and Google itself. Regionally produced telephones might probably result in extra aggressive pricing for Indian prospects whereas additionally decreasing reliance on a single manufacturing hub and boosting provide chain resilience for Google.
With plans to kickstart manufacturing in India, Google joins the ranks of tech giants like Apple, which introduced the manufacturing of iPhone 13 in India, signaling a broader pattern within the business. Not that this could be the primary time that Google appears to be taking a cue from Apple’s playbook (trace: watch the video above.)
