Google Play Retailer has introduced that it’s going to now permit online game publishers to promote nonfungible token (NFT) video games on its platform. The announcement was made on July 12, 2023, by Joseph Mills, the shop’s group product supervisor, marking a big step in the direction of the combination of blockchain know-how in mainstream gaming.
The up to date coverage permits builders to include digital property, together with NFTs, into their apps and video games. Nevertheless, builders providing the flexibility to purchase, promote, or earn tokenized property should clearly point out the presence of blockchain-based components throughout the app on the Play Console.
This transfer is seen as an effort to open new avenues for transacting blockchain-based digital content material inside apps and video games on Google Play, with a specific deal with enhancing person loyalty by means of distinctive NFT rewards.
Underneath the brand new pointers, sport builders should explicitly state if their sport permits customers to earn or purchase NFTs or cryptocurrencies. The coverage additionally prohibits builders from glamorizing potential earnings from enjoying or buying and selling actions. Moreover, the sale of loot containers or any type of playing is strictly forbidden.
The coverage replace doesn’t have an effect on the earlier ban on crypto mining apps, which was carried out in 2018, or the removing of the Bitcoin Blast online game in 2020 attributable to misleading practices.
The total rollout of the brand new coverage is anticipated later in 2023, with the primary exams of the brand new experiences anticipated in late summer time.
Google Play has had “a wide range of blockchain associated apps”. Google Play has collaborated with a number of companions, together with Reddit, identified for its profitable Avatar NFTs, to develop the brand new coverage. The goal is to create a degree enjoying area that promotes person belief and encourages accountable utilization of blockchain know-how.
This coverage shift is seen as a transparent indication of Google Play is embracing the adoption of blockchain and NFT.
