TL;DR
- Android has a brand new 3D-style brand, changing the flat Bugdroid head launched in 2019.
- There’s a new font for the wordmark, which additionally capitalizes the “A” in “Android.”
- Google has been sneakily utilizing the brand new brand and wordmark for the reason that starting of the yr however didn’t make a proper announcement.
Android as an OS has matured so much through the years. Android’s id has matured alongside – the brand developed from a full-size Bugdroid to the Bugdroid head we now affiliate with Android. The wordmark has additionally developed by way of just a few iterations, reaching its easy-to-read avatar in 2019, which we’re all aware of now. Sneakily, Google has up to date the Android brand and the wordmark to its 2023 avatar.
9to5Google noticed Google broadly utilizing the brand new Android brand and wordmark with out formally asserting the change. The brand new Bugdroid brand is 3D, due to loads of gentle and shadow play. In typical Bugdroid trend, it may be performed round with to carry out completely different variations to swimsuit the topic theme, though the official brand stays the common inexperienced Bugdroid.
The “Android” wordmark will get a brand new font and in addition begins with the “A” capitalized. That is after a decade of getting “android” at all times within the lowercase. The brand new font additionally pays some homage to earlier fonts, with rounded “n” and “r,” although it stays to be seen how recognizable the phrase stays to common customers.
Google has been suspiciously sneaky about this transformation. When Android’s final model refresh occurred in 2019, a correct announcement highlighted the change and the inspirations behind it. However this time, Google has not made any official bulletins but.
The report mentions that the brand new brand was first noticed at CES in January 2023. The publication additionally got here throughout the wordmark in an advert for Android speaking in regards to the first-party apps on the Samsung Galaxy S23 Extremely.
We additionally noticed the brand new brand getting used at Google I/O. Nonetheless, on the time, it seemed to be a re-imagination of the Bugdroid avatar as a substitute of a everlasting branding change, as Google had not made any official bulletins.
Google confirmed the “new model id” to 9to5Google with the next assertion:
We’re showcasing some components of our new model id on numerous surfaces, together with our CES sales space from earlier this yr and different marketing campaign supplies like digital & banner advertisements. We’ll have extra to share within the coming months.
We’ve reached out to Google for the standalone property and can replace the article once we hear again from them.
As soon as the branding begins rolling out broadly, count on the brand new branding to succeed in your Android telephone’s splash screens after a system replace. Till then, you may benefit from the older branding everytime you boot up your telephone.
