Edgar Cervantes / Android Authority
TL;DR
- Google and Reddit have confirmed a content material licensing deal, value a reported $60 million.
- The search large will use Reddit content material to coach its AI fashions.
- It additionally seems that Google will make Reddit content material simpler to entry throughout its merchandise.
A great deal of folks append “Reddit” to their search queries, to the purpose that Google now presents a “Reddit” button to shortly discover outcomes on the platform. Now, the 2 corporations have confirmed a content material licensing deal, and it feels like there may be encouraging information to your internet searches.
The 2 corporations revealed on their respective blogs that Google will certainly use Reddit content material to coach its AI fashions. However the corporations additionally famous that this deal will permit Google to show Reddit content material in “new methods.”
Google broadly outlined the way it’ll make issues simpler for customers who need to see Reddit content material:
We all know folks discover this data [Reddit content – ed] helpful, so we’re creating methods to make it even simpler to entry throughout Google merchandise. This partnership will facilitate extra content-forward shows of Reddit data that can make our merchandise extra useful for our customers and make it simpler to take part in Reddit communities and conversations.
We actually hope this makes for extra related search outcomes with out essentially having to append “Reddit” to the search time period. Google introduced a so-called Views function final yr, to show outcomes from Reddit and different platforms, however this function nonetheless hasn’t launched broadly. Extra enhancements right here could be welcomed nonetheless.
What else to know in regards to the deal?
Both means, Google can even use Reddit to coach its AI fashions and companies. It is a smart thought on paper for the search large as, along with the platform’s wealth of data, the casual nature of Reddit content material may theoretically make for a extra human-sounding Gemini assistant.
Moreover, the deal will see Reddit utilizing Google’s Vertex AI tech to enhance “search and different capabilities” on Reddit itself. So these sad with the platform’s search capabilities might need an answer within the pipeline too.
Reuters reported that this deal is value $60 million per yr. The settlement additionally comes as Reddit launches an preliminary public providing.
