Non-public social networking is making a comeback. Gratitude Plus, a startup that goals to shift social media in a extra optimistic route, is increasing its wellness-focused, private reflections journal to incorporate help for households who wish to keep in contact even when bodily distant.
The startup, whose title displays its core providing of a gratitude journal, is, in some methods harking back to Path, which was constructed years in the past. Path had briefly emerged as a Fb challenger by creating an area for smaller teams of individuals to work together with each other. The app differentiated itself by limiting customers to only 50 associates, guaranteeing their interactions would stay in tighter circles than on bigger social networks.
For a time, Path caught on, and whereas it by no means toppled Fb, it stood out for example of how personal social networks may work, if executed accurately. (The corporate had raised an excessive amount of enterprise funding to return on its funding with out an exit, so Path bought to Korea’s Kakao in 2015.)
Equally, Gratitude Plus will not be meant for use with a large viewers. As an alternative, it encourages customers to determine more healthy relationships and higher psychological wellness habits by providing an area for journaling, temper monitoring, and staying in contact with household and associates by way of small, personal “circles” inside its app.
“I designed it to be quite simple,” says NYC-based founder and app developer Daniel Shaffer. “I needed individuals to really feel like they’re writing in a sublime journal.”
When opened, the app prompts you to journal by asking a easy query: Listing three stuff you’re grateful for at present. You may also change the immediate to different strategies, like “What made you smile at present?,” “What are you wanting ahead to at present?,” and others, or you may write their very own. The journaling reminders will also be set to shuffle mode so you will get a brand new one daily. You possibly can optionally embrace images as an instance their responses, as nicely.
However not like a personal diary, your solutions to the app’s prompts are supposed to be shared with a personal group, like your loved ones members, shut associates, or perhaps a companion.
“After I talked to customers, they love that that is an app that they will spend a minute or two reflecting on their day,” Shaffer stated.
Shaffer says he was impressed to construct Gratitude Plus after his mom died. His journey with grief had him looking for out extra accessible psychological well being instruments, he says, and pushed him to construct a wellness platform that individuals may use with their very own family and friends to remain in contact in a extra optimistic and private approach than is feasible by way of conventional social media. He’s not alone in looking for out these kinds of instruments; one other startup based by widows, DayNew, gives a social platform for individuals coping with grief and trauma, for instance.
With Gratitude Plus, nonetheless, the main target will not be on therapeutic grief, essentially, however on sustaining the relationships that matter within the current.
With the brand new household plan launching on Mom’s Day (Sunday), as much as 4 members can share a premium subscription for $74.99 per yr.
Along with personal networking, a neighborhood feed, powered by nameless shares from particular person customers, additionally permits you to see how others throughout the app’s wider neighborhood are feeling that day. Customers can work together with these posts by leaving hearts or messages of help. Round 50% of the app’s customers share anonymously to the feed, Shaffer stated.
“Individuals really feel actually good after they’re supporting different individuals. That’s one of many magic issues, is that in case you go on right here, and in case you’re in a adverse mindset, you’ll ship a few messages to individuals and also you’re going to really feel higher,” he says. “Lots of people say it’s like a optimistic social community.”
Gratitude Plus encourages each day habits with options like push notifications and streaks, however Shaffer thinks its bigger draw comes from the individuals you employ the app with: household, associates, a companion, a toddler, and others who you’re all in favour of interacting with. Some subset of customers are additionally posting to the app with a broader set of associates, like these in a dorm or college, and even amongst a gaggle of fellow YC founders, for instance.
Shaffer plans so as to add extra psychological wellness instruments to the app, like meditation, breath work and others.
The freemium app at present has over 10,000 customers, 650 of whom are on a paid subscription plan that gives entry to extra options,
