Grand Theft Auto writer Take-Two and Alan Wake 2 developer Treatment Leisure have locked horns in a trademark dispute over using the latter’s use of ‘R’ in its brand, which Take-Two claims is simply too much like Rockstar Video games’ iconic brand.
The stylised ‘R’ has been the poster boy for something Rockstar-related for years now, one thing which Take-Two is taking situation with, with the dispute initially being filed final 12 months — the identical 12 months that Treatment unveiled its new brand. The official motive for the dispute is described as: “There exists a probability of confusion on the a part of the general public.”
On the time, the Alan Wake creator had the next to say in regards to the design of its new brand:
The bullet within the letter R within the outdated brand represented the period of Max Payne, however the Treatment of now could be a lot larger than a single sport; we’ve a complete portfolio of video games, new and outdated. It was time to replace and redefine our visible id to deliver extra consistency, showcase our evolution through the years, and higher categorical our imaginative and prescient of as we speak’s Treatment.
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In accordance with new particulars on the dispute, the filings at the moment are in a “cooling off interval.” The UK’s Mental Property Workplace states that this implies Treatment and Rockstar have agreed to succeed in a settlement themselves over the difficulty.
Chances are you’ll recall that Take-Two has been concerned in authorized disputes quite a few instances prior to now, most just lately in December 2021, when it filed a trademark declare towards Hazelight Studios’ co-op sport, It Takes Two.
[Source – PCGamesN]
