Fascinating, Gustav Martner who – in line with his Linkedin profile – works as head of artistic (Nordics) at Greenpeace simply returned his Cannes Lions awards which he gained in 2007 for an advert for Volkswagen (he truly crashed the opening ceremony). My analysis led me to this advert because the winner in query (right here). Mr. Martner even had a stunning “No Awards On A Useless Planet” banner with him as he crashed the stage.
His major gripe is with advertisements about automobiles utilizing fossil gasoline. Which in line with new legal guidelines are to be banned by 2035 as per the European Union. Simply the truth that am writing because of this Martner managed to stir the dialog.
Being very very eco-friendly even earlier than the phrase, I can perceive his gripe.
Sure, however now what?
Somebody on Linkedin puzzled how Martner managed to journey from Sweden to Cannes and nonetheless makes use of a wise cellphone (right here) all whereas being anti-fossil fuels (presumably Martner travelled by aircraft, which, curiously makes use of fossil fuels). Another person chimed in that “it’s not as much as him to give you solutions” (right here). So maybe Martner’s major purpose was simply to protest then.
However is protesting for the sake of protesting price it?
I do know it appears I’m defending the usage of fossil fuels, I’m not. I’m simply making an attempt to understand how Martner’s return of his Cannes Lions Awards can have a ripple impact (besides clearing house on his mantle). Sort reminder, John Lennon returned his MBE award in 1969 which he was awarded by the Queen in 1965 so Martner isn’t alone on this league, on the time Lennon was protesting Britain’s involvement within the “Nigeria-Biafra factor, in opposition to our assist of America in Vietnam, and in opposition to Chilly Turkey slipping down the charts” (supply) – for details about Biafra please go right here. Properly, Biafra now not exists however I’m not certain how a lot Lennon’s involvement had something to do with it.
So whereas in the present day many people are speaking about Martner’s act (or antics?), I’m wondering what his act’s repercussions will probably be on a wider scale if there will probably be any.
Additionally, keep in mind the saying (which I utilized in my very own advert by the best way – see right here), “awards are like hemorrhoids, ultimately ever a**gap will get one”. I’m not implying Martner is an a**gap simply to be clear nevertheless.
