Hamlet and Lili – Lebanese perfumes show their colors.

If you do not know Lili or Hamlet (properly, the opposite Hamlet that’s) then you definitely’d be forgiven for not being in Lebanon of their heyday within the 80s. The 2 perfumes – which for a very long time we have been led to imagine, like Garconne and Businessman – to be from Paris, are all native merchandise.

And right here they’re once more promoting themselves. Nicely, Hamlet had a go beforehand (see right here), however now appears – like all perfumes to have calibrated its method – with “Chromium” (all main homes do that – and I’ll by no means forgive Chanel for Egoiste Platinum when the unique was this distinctive). Lili additionally a flagship fragrance is now “Lili Aliena” – if this can be a nod to Mugler’s Alien fragrance I do know not, however the branding train is worth it.

In fact, as I mentioned prior (right here), the push in the direction of “made in Lebanon” is turning into extra palpable. And good for them, as it’s – in fact – higher for the economic system.

By the best way, I mentionned above that the advertisements for the perfumes made us suppose they have been made in France, however really the unique Lili advert had such a nugget inside its jingle that we utterly missed. “On l’appelait Lili fatale, ses yeux d’opale nous fascinait, et sa fraicheur tres matinale, nous exaltait a l’air du bal”.

Sure, I do know it is troublesome, however – Lili fatale? As in Lili Fattal, Fattal being the manufacturing firm and Lili being… And in case you suppose I’m imagining this, please test right here.