Here’s when the Max password-sharing clampdown starts

Disney Plus, Netflix, and Hulu have all not too long ago clamped down on password sharing. We already heard that Max was going to observe this pattern, and the corporate has now revealed extra particulars.

Warner Bros Discovery world streaming chief JB Perrette famous throughout a tech convention (h/t: The Wrap) that Max’s crackdown would start subsequent week:

We are going to kick off actually in a few week, some very early, light messaging. We’ll begin some early messaging to individuals who we expect are undoubtedly within the increased tier of utilization.

Perrette additionally framed the clampdown as a means for Max to “basically add a member.” The chief added that the filters used to find out whether or not somebody is sharing their passwords would get “tighter and tighter” via 2025. So individuals who aren’t instantly ensnared by the preliminary password-sharing crackdown may nonetheless be caught down the road.