Video games developer and AI fanatic Homa has simply appointed Michal Kowal as the brand new director of publishing to strengthen the corporate’s hypercasual and hybridcasual initiatives.
Kowal’s position might be to drive launch methods, having been introduced on board following his time as COO of cellular dev and writer BoomBit.
Hybrid technique
With greater than 12 years’ expertise within the video games trade, Kowal spent the final eight bolstering BoomBit’s hybridcasual and midcore ambitions, overseeing advertising and marketing methods and extra. He performed an necessary position in boosting profitability when video games like Hunt Royale launched, which introduced in $22 million in income with over six million downloads.
Now at Homa, Kowal’s new position might be in strategising profitable hypercasual and hybridcasual video games. “I deeply admire the spectacular portfolio of hypercasual and hybridcasual video games they’ve inbuilt such a short while. I can mix my expertise with informal and midcore video games with Homa’s distinctive know-how options for sport creators to assist Homa reinforce its management place within the gaming trade,” he mentioned.
Homa has already printed greater than 80 titles in solely 5 years since inception and has raised over $165 million via investments, making it capable of help tons of of builders. The hiring of Kowal is demonstrative of Homa’s prime expertise progress drive.
“Michal is a really hands-on, educated and passionate chief of our trade. We’re thrilled to have him on board to speed up our publishing technique and launch much more video games available on the market,” mentioned Homa co-founder and CRO Olivier Le Bas.
Kowal joins one month on from the launch of Homa’s Recreation Concept Generator, its first generative AI software on the Homa Lab platform. It goals to be a hit-maker, utilizing Homa’s experience in hybrid video games and Mild and Deep subgenres.
Releasing hit cellular video games on consoles can be amongst Homa’s current methods, opening up new markets and giving video games a second wind. Earlier this month, for instance, Homa launched six cellular video games on Nintendo Swap.
