Begin your week proper, with our fast tackle the tales which are impacting the cell business proper now.
To assist get you primed and prepared for one more week in cell gaming, we’ve curated the largest tales it is advisable to know from the final seven days.
1) 5 trillion ranges later… Celebrating 20 years of King and 10 years of Sweet Crush
This 12 months King turns 20 and to rejoice its success, we visited the London HQ to get the most recent from the president, Tjodolf Sommestad. With greater than 200 million lively gamers, 5 billion installs and $20 billion in income, the impression of Sweet Crush Saga is simple.
At HQ, we received the possibility to play stage 15,000.
2) Epic and Sega announce 900 extra video games business lay-offs
Epic Video games introduced greater than 800 lay-offs final week, representing roughly 16% of its workforce in a transfer that seems to have been a monetary necessity in robust market circumstances. CEO Tim Sweeney put it bluntly: “We’ve been spending far more cash than we earn.”
On the identical time, Sega introduced the shuttering of a number of of its tasks.
3) Meta owns all 4 of the highest advert networks for cell video games in Q2 2023
MobileAction launched its Cell Advert Tendencies report for the second quarter of 2023 and recognized Fb Native as the most well-liked advert community on the App Retailer, with a complete of 163,000 totally different creatives. Instagram, Fb and Fb Messenger adopted, that means all 4 of essentially the most profitable advert networks are owned by one mum or dad firm, Meta.
4) Omada raises $7.5M for a sports activities sport with a twist: tackling playing habit
France-based developer Omada raised $7.5 million in a Seed Spherical after its creation of a social on line casino app with a twist: no actual betting. Felix Capital led the $7.5 million funding with different contributors together with 20VC, F4, Motier Ventures and Play Ventures.
The brand new funds are anticipated to spice up an enlargement of the sport into the US.
5) Amir Rahimi: “Our aim is to have a sport on Netflix for each one in every of our members.”
Netflix has bolstered its gaming library with the discharge of Netflix Tales: Love is Blind whereas sharing that the corporate continues to be in its “early days of constructing video games”. Video games signify an added worth to a Netflix subscription, particularly coming at no additional value and with no microtransactions.
“This can be a pure enlargement of our enterprise,” Netflix VP of sport studios Amir Rahimi summarised.
