Ah, Almaza is again. This time with a continuing tone of voice, and dare I say, it discovered it groove again.
All proper, it appears as I defined earlier that again in March 2022, Pressure Majeure snatched the Almaza account from Leo Burnett. One of many co-partners of Pressure Majeure is Assad Douaihy who was inventive director at Intermarkets which had Almaza for a really very long time and which set the tone for its comment-on- daily-events-wittily tactical temper all whereas conserving the massive scope clear (to not shade Leo however by some means creatively Leo didn’t know what to do with Almaza strategically).
However now Almaza is again, it’s constant as soon as extra, and as I stated earlier (right here) I’m within the camp of Almaza going again to utilizing Arabic because it did when it was with Intermarkets versus English. However we’re getting there it appears.
And that is very refreshing. As refreshing as an Almaza (wink!).
