How JAWNY created a series of one-take videos

Indie-pop sensation JAWNY has made a reputation for himself by penning catchy songs that mirror his down-to-earth but playfully eccentric character. Since scoring a cope with Interscope Data in 2020, JAWNY has not solely accomplished a number of headlining excursions however has additionally opened for main acts together with Oliver Tree and Beck. JAWNY has continued to launch a gentle stream of extremely profitable EPs, together with For Abby in 2020, in addition to a number of impactful singles similar to “strawberry chainsaw,” “adios” and “extensive eyed,” the latter of which just lately dropped and continues to construct upon an overarching story arc that he has been meticulously creating through the years. JAWNY has created a central narrative all through his newest music movies, that are exemplified fantastically within the action-packed, cinematic one-take pictures in each “adios” and “extensive eyed.” 2023 will undoubtedly be a busy yr for JAWNY, as he is set to embark on yet one more headlining tour with help from bedroom-pop newcomer Wallice, which kicks off in February. 

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In an interview with AP, JAWNY breaks down the story behind the creation of “extensive eyed,” his narrative-driven music movies, touring with Wallice subsequent yr and the potential for him to launch a bigger physique of labor someday within the new yr. 

With “extensive eyed,” it feels such as you have been in a position to make each a part of the tune really feel like its personal hook. What was the method like placing collectively this tune?

Once I first moved to LA, the blinders have been taken off of me, and I started discovering the songwriter scene and this “secret society” I by no means knew about since I didn’t develop up in a serious metropolis. I realized that writing a pop tune is gorgeous — it’s like a science. I used to be [recording] at Gold Diggers Studio in LA and knew in my story arc that I wanted to have a narrative like this, and I simply wished to make an indie model of one thing the Killers may do. It got here collectively naturally. I made one thing I preferred and chased an concept that excited me.

The music video for “extensive eyed” picks up the place the narrative left off along with your earlier video for “adios.” What was it like creating this narrative and forming the visuals across the music itself? 

Once I knew I used to be going to be releasing three singles this yr, I had the concept with my artistic director and noticed that inside my scene or ecosystem, we’ve got by no means seen a continuation piece [in music videos] earlier than the place you go from a one-take video to a different one-take video throughout two totally different set scenes. The movies have been fairly wild and loopy — we even had the stunt coordinator from Quick & Livid drive me round within the automobile doing loopy stuff. We then shut down the entire avenue to do the “extensive eyed” video. It’s been a very cool method to do a bunch of untamed concepts that don’t have anything to do with the tune’s lyrics or narratives, and if you hearken to the songs collectively, all of them inform this story of affection and heartbreak, whereas the movies are their very own separate tales. We achieved precisely what we got down to do. 

Subsequent yr you are set to embark on a headlining tour with Wallice. Why did you determine to place collectively this touring package deal, and what are you wanting ahead to probably the most about these upcoming exhibits? 

For each headlining tour I’ve ever performed, I by no means let my reserving brokers decide the openers. I at all times attempt to curate the present with people who find themselves genuinely my pals or individuals I hearken to myself. I’ve been tremendous infatuated with Wallice’s music for the previous two years or so, and I like the songs that she has written and put out. I like the universe that she is constructing, and I believed that bringing a robust, superior artist who makes music can be an effective way to open up the present. With this tour, we get to undergo extra nooks and crannies that I have not gotten to play earlier than, and it’s the largest headliner tour I’ve performed myself. It feels good to be at this level now. It’s wild, and it’s this intimidating factor, however I’m able to slay it. 

After opening for main acts similar to Oliver Tree and Beck, did you achieve any knowledge from these artists that you’ve got taken with you into your personal mission? 

With Oliver Tree, I took probably the most from our tour collectively. He actually cared about each single present and handled each single one prefer it was his final and gave it his all. I actually admired that even at that stage, he nonetheless gave it his all each night time and by no means something much less — in order that was an awesome factor to remove. Touring with a legend like Beck and seeing how a lot he cares about how his set is perceived by the viewers is de facto vital. You go round good people who find themselves doing the identical factor as you, however just a bit additional forward, after which attempt to take a look at that subsequent goalpost that you’re making an attempt to get to. I’m actually right here due to 1000’s of individuals’s knowledge on touring and songwriting. 

You’ve gotten launched a gentle stream of profitable singles and EPs. Do you’ve any intention of someday placing out a bigger physique of labor? 

I’m a giant fan of placing collectively our bodies of labor, and in 2020, I put out my first idea piece known as For Abby. I strung collectively a narrative from begin to end, and final yr, I ended up placing out one other idea EP in the identical approach however in a distinct style. After listening to those new singles and figuring out what else I’ve within the tank, it does look like I’m leaning towards placing one other factor collectively and wrapping it up with a pleasant little bow. I’m hoping that possibly by the brand new yr, it would all be performed, and I’ll be capable to step again and have a look at this cool portray that I made. I’m in the midst of doing brush strokes with this factor and determining what it’s going to be.