Since launching in 2016, TikTok has regularly elevated the utmost video size because it has quickly gained many customers. By providing quite a lot of video lengths, creators can craft a wider array of content material for various audiences. Right here’s an outline of the historical past of video lengths and the way lengthy a TikTok you may presently make.
Learn extra: Methods to make TikTok movies: A rookies information
THE SHORT ANSWER
TikTok movies can range in size from 15 seconds as much as 10 minutes.
How lengthy are TikT0k movies?
When TikTok first started, movies on the app had been solely 15 seconds lengthy. The brief turnaround was tailor-made to seize individuals’s consideration, good for fast consumption as they scroll by an limitless stream of movies. In 2017, TikTok bumped up the video size to 60 seconds. That started to extend the period of time individuals spend on the app. By 2018, TikTok had over 300 million customers.
Since then, TikTok started testing longer uploads and prolonged the utmost video size to 3 minutes in July 2021. That three-minute mark appeared to hit the candy spot as TikTok blew as much as attain one billion customers worldwide the identical yr — practically half as many as standard apps akin to Instagram or Whatsapp.
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Admits its large success, the corporate stored pushing for even longer format content material. In early 2022, TikTok expanded video lengths as much as a whopping 10 minutes. This has left some questioning whether or not the social media app has forgotten its roots in bite-sized leisure.
Why the ten-minute most? Longer movies enable TikTok to raised compete with websites like YouTube, which skew closely towards extended content material akin to podcasts. It additionally helps TikTok seize an older viewers and enchantment to these with longer consideration spans.
Alternatively, switching to longer content material may affect the expertise of those that tune out too early. It is because the information collected on watching habits can alter the advice algorithms. For instance, a video somebody stops watching solely to complete later will not be acknowledged as one thing they loved watching.
Getting the size of content material proper is one thing of a balancing act, and we wouldn’t be shocked if TikTok’s ten-minute restrict modifications once more subsequent yr.
Humorous sufficient, as TikTok has sought to catch as much as its long-form opponents, they’ve as a substitute taken a web page from TikTok’s guide and developed short-form movies. Instagram now lets customers put up fast clips within the type of Reels, YouTube has the aptly-named Shorts, and Snapchat presents a Highlight function for top-trending movies. All these corporations try to good the recipe for what video size maximizes the time you spend on the app.
In a report from WIRED, TikTok disclosed that just about 50% of its customers mentioned movies over one minute lengthy had been “annoying,” and a 3rd of customers watched movies on-line at double the pace. So, brief and snappy could be the solution to go. Nonetheless, TikTok movies can vary anyplace from 15 seconds to 10 minutes in size. We are going to replace this text ought to TikTok proceed rising or lowering its video lengths.
Learn extra: Methods to delete a TikTok account
FAQs
How lengthy are TikTok songs?
TikTok songs can range in size relying on how lengthy your video is. Study extra in our information on including sound to TikTok.
How lengthy till TikTok tells you to take a break?
You may set a time restrict in your viewing within the Digital Wellbeing Settings of the TikTok app. If TikTok is telling you to take a break, it’s as a result of you could have exceeded your set display time restrict.
