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In abstract web3 would remedy:
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Opening the social graph and descentralisation might help limiting algorithm manipulation and empowering customers to take management over their social graph and social footprint.
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By storing relationships and exercise on chain, customers can monitor and monetise their exercise with out intermediators. For example, apps constructed on high of Lens Protocol (desgined by Aave crew) can present monetisation options to customers curating content material. This opens a brand new asset class.
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Bots can manipulate the graph and artificially generate social content material, provoke tensions, or produce faux visitors. Digital IDs might help to restrict the exercise of packages and algorithms simulating human behaviour offering dependable personal digital identities.