Hubert Boulos – Paintings by Tarek Chemaly |
In case you have not learn Hubert Boulos’ interview in ArabAd you’re lacking out huge time.
Not often has anybody been so candid concerning the state of issues. And he’s saying whereas he’s in Dubai. No imply feat to really lay naked all of the optic phantasm of the market there the place everybody else is attempting to color a shiny image of what’s occurring. Boulos (CEO of DDB Center East) butchers everybody from shoppers to award exhibits passing by way of lack of creativity and meager budgets. Critically, to have the ability to be so lucid and outspoken is a rarity in at the moment’s world.
As I stated, the principle concept for all corporations is attempt to paint a rosy ambiance about what is occurring. And right here is Boulos, sincere and telling it prefer it. It’s a pity the interview isn’t even longer in order that he’d say much more harsh realities about what’s going on.
Please benefit from the ArabAd interview with Boulos right here.