- Pink Lobster emerged from chapter in September.
- Now, the chain has to discover a new technique to herald prospects that is not simply infinite shrimp.
- I visited a Pink Lobster restaurant within the Washington, DC, space to see what eating there may be like.
Pink Lobster has emerged from chapter and has a brand new CEO. Now, it simply must win prospects again with one thing apart from the promise of infinite shrimp.
As just lately as final 12 months, diners might pay $20 for all the shrimp they might eat. However whereas prospects cherished it (possibly an excessive amount of), the deal led to losses for Pink Lobster’s former dad or mum firm.
The chain filed for Chapter 11 chapter in Might and emerged from chapter in mid-September with new possession led by Fortress Funding Group, a brand new CEO, and fewer places. It simply has to determine a method to win prospects again — and generate profits this time.
Damola Adamolekun, Pink Lobster’s new CEO, instructed CNN in October that he desires so as to add flashier menu gadgets, corresponding to meals served on sizzling-hot stone plates, to draw youthful prospects. On the identical time, Pink Lobster is holding on to some present menu gadgets, corresponding to flounder, to attraction to older patrons.
Adamolekun is not completely against bringing again infinite shrimp, although he stated the chain must discover a higher method. “I by no means wish to say by no means, however definitely not the way in which that it was finished,” he instructed CNN.
I visited a Pink Lobster exterior of Washington, DC, in September to see what eating there may be like and what the chain wants to alter going ahead. Here is what I discovered:
