Having not too long ago wrapped up a profitable yr with the discharge of his critically-acclaimed Chromakopia album in late October, Tyler, The Creator now has extra reward coming his approach, this time from proto-punk veteran Iggy Pop.
77-year-old Pop took the time to heap reward upon Tyler on his Iggy Confidential radio present for BBC Radio 6 Music. In his raspy voice, Pop recalled how he and Tyler had beforehand labored collectively on an advert marketing campaign for Gucci alongside A$AP Rocky.
“I’ve at all times preferred Tyler,” Pop started. “I did a day’s work with him as soon as, and he would do what it takes to get consideration. He’s additionally a real all-around music, dance, author expertise — a real old-school expertise with a new-school strategy.”
The pair’s earlier collaboration happened in February 2020, with Gucci seeing them group up with A$AP Rocky to advertise their menswear assortment which served as an ode to the archetypical rockstar.
“Male class may be unpredictable and unusual,” Gucci’s Inventive Director Alessandro Michele informed Forbes of the marketing campaign’s thought. “The result’s a bunch marketing campaign with three males who I imagine had enjoyable too.
“There may be at all times this picture of eccentricity, as a result of they’re actually eccentric themselves,” he continued. “A sure kind of enjoyable can also be portrayed and the concept of how one’s obsession with appearances can create a type of frequent floor that may turn into a kind of brotherhood. It was lovely to see these three males collectively, seemingly completely different however very related.”
Pop’s description of Tyler – “a real old-school expertise with a new-school strategy” – appears to be apt, with the youthful musician not too long ago seeing a few of his largest successes so far with the discharge of the soul, jazz, and hip-hop mixing Chromakopia.
Tyler’s eighth album, it grew to become his third consecutive report to high the Billboard 200, whereas opening observe “St. Chroma” grew to become his first to achieve No. 1 on Billboard’s Streaming Songs chart.
Beforehand, his top-performing songs on Streaming Songs, which started in 2013, had been “Earfquake” and “Wusyaname” (the latter that includes YoungBoy By no means Broke Once more and Ty Dolla $ign), each of which peaked at No. 3 in 2019 and 2021, respectively. Notably, this newest success was accompanied by the one “Noid” being discovered within the No. 2 place.