This Girls’s Historical past Month, Ilana Glazer is ensuring to honor and assist the highly effective, robust, and hilarious girls in her life — and on this planet — in additional methods than one. “I look as much as my friends on a regular basis,” Glazer tells POPSUGAR. “I am so impressed by my friends. I have been residing for Chelsea Handler nowadays. I simply love her. Ali Wong is such a badass. Michelle Buteau is without doubt one of the funniest individuals — [she’s] full of sunshine. Abbi Jacobson — I imply, my ‘Broad Metropolis’ sister. Wanda Sykes, Whoopi Goldberg . . . I simply talked to Whoopi the opposite day.”
In comedy, Glazer provides, “There’s this chance to speak to your heroes, and your folks are your heroes, and your heroes are your folks. I really feel so lucky on a regular basis. The ladies that I see round me on a regular basis — I like these girls, they usually simply give me a lot gasoline.” From Amy Schumer to Leslie Jones, she says, the rising ecosystem of latest feminine comics has been a supply of power and inspiration.
This month, she’s giving a few of that power again by serving to to generate gasoline for different girls. She’s presently selling a brand new partnership with Miller Lite for Girls’s Historical past Month, and she or he hopes that the marketing campaign will assist rewrite a number of the sexism that has characteristically outlined beer adverts. “The nuanced model is they’re egregious and tremendous sexist,” she says. “Talking as a queer girl, rising up, I used to be like, these are so scorching, too — and [they were] formative to my sexuality.” However the adverts, of their objectification of girls, did injury. “I keep in mind the sensation of being younger and being like, ‘Wow, these girls are so skinny. I do not assume I will ever seem like this,'” she remembers. “There was positively a poisonous aspect. They’re completely proprietary, and it is misogynistic.”
Now, her new marketing campaign with Miller Lite is all about actually sending its previous, sexist adverts to the grime: the corporate is composting a few of its previous adverts, turning them into fertilizer, and donating that fertilizer to feminine brewers. It is a ravishing instance of the way in which outdated materials and previous errors can be utilized as gasoline for development and alter.
“They’re truly donating . . . cash straight as much as girls brewers within the recreation immediately, which makes me actually glad as a result of it is like, money is king, however then additionally there’s this symbolism of what they’re doing,” she says. “They’re getting these previous adverts, composting them down, and feeding them to worms. Then the worms sh*t it out, and it goes into soil that grows hops. Then they’re donating these hops to girls brewers.”
From the beer business to comedy, the taking part in subject continues to be removed from stage, notably when different elements like race and sophistication come into play. However regenerative networks of assist may help fight that. The truth that the Miller Lite marketing campaign exists appears like a win to Glazer, who clearly likes to see different girls — whether or not they’re comics or brewers — shine, particularly in such traditionally sexist fields. “I discover it actually heartwarming,” she says, “that some girl seemingly pitched this and it received all the way in which to the highest.”
Try Glazer’s collaboration with Miller Lite beneath.
