Constructed as a blockchain platform to combine cellular video games into the metaverse, Infinite Arcade has not too long ago introduced the appointment of Andrew Dubatowka because the Core Contributor of the product advertising and marketing group.
Dubatowka spent 4 years on the main monetary companies firm Visa as senior director of worldwide advertising and marketing. His 15-year advertising and marketing expertise contains key positions at Intel, Johnson & Johnson, Google, Pandora, Charles Schwab, Wells Fargo, IPG Mediabrands and AdColony, which was not too long ago acquired by Digital Turbine for $400 million.
Following the launch of Infinite Arcade in February, Dubatowka will now be accountable for the agency’s world advertising and marketing.
From aspect hustle to fundamental quest
Dubatowka commented: “I’m tremendous excited to hitch Infinite Arcade on a full time, everlasting foundation after engaged on the challenge as a aspect hustle for the previous six months.
“The challenge is all a couple of agency perception in two issues: the advantages that blockchain expertise can deliver to the video games business; and, by these advantages, that gaming would be the ramp that onboards lots of of tens of millions of individuals into Web3.”
Şekip Can Gökalp, core contributor of technique at Infinite Arcade, added: “Securing a marketer of Andrew’s calibre for such an early-stage enterprise, and from one of many greatest monetary companies firms on this planet, is absolutely particular for Infinite Arcade.”
“It’s a testomony to the very fact we’re doing one thing transformative within the gaming area, which stands at an inflection level with the arrival of emergent applied sciences equivalent to blockchain and NFTs. We’re constructing bridges that deliver world-class gaming content material to gamers who’re invested in possession and neighborhood, and Andrew is a crucial a part of that.”
Infinite Arcade’s Ekin Eris spoke with PocketGamer.biz about her experiences within the Turkish video games business, and combating poisonous working cultures merely by modifications to bodily working patterns.
